Exploring the Role of Language in the Uptake of Agricultural Inputs Among Smallholder Farmers: Insights from a Pilot Study in Chalimbana University, Zambia

This pilot study examines the role of language in the adoption and correct use of agricultural inputs among smallholder farmers in Zambia. Conducted with 15 farmers from linguistically diverse communities, the research explores how language preferences, comprehension levels, and communication channels shape decision-making around agricultural technologies. Despite high levels of formal education among participants, many expressed a strong preference for receiving agricultural information in local languages such as Bemba, Nyanja, Soli, Tonga, Lozi, and Lamba. Language barriers particularly those involving English-only labels and technical jargon were found to contribute to misinterpretation of instructions, misuse of inputs, and crop losses. The study also revealed limited engagement with extension officers and a growing reliance on agro-dealers and online platforms, raising concerns about the accessibility and accuracy of information. Findings emphasize the need for multilingual labelling, visual aids, and culturally resounding communication methods in agricultural extension and input dissemination. By highlighting the critical link between language, comprehension, and input adoption, the study calls for policy and programmatic attention to linguistic inclusion as a core element of agricultural development. The results provide a foundation for larger-scale research and offer practical recommendations to improve communication strategies in Zambia’s multilingual farming communities.