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Effects of Farmers' Risk Attitudes and Personality Types on Production and Marketing Decisions

Author

Listed:
  • Pei Xu

    ()

  • Corinne Alexander

    ()

  • George Patrick

    () (Department of Agricultural Economics, College of Agriculture, Purdue University)

  • Wesley Musser

    () (Agricultural and Resource Economics Department, University of Maryland)

Abstract

Producers’ risk perceptions, as well as their empirical measurement, have been an ongoing concern for agricultural economists. Identification and categorization of producers’ risk attitudes is important in both research and extension contexts. This study explores some alternative measures of farmers’ attitudes and their relationships with observed producer behavior. The effect of farmers’ personality types, as derived from the Myers-Briggs personality type indicator test, on marketing behavior is also explored. There were positive and statistically significant correlations of producers’ risk attitudes in various areas of the farm business. However, there are also some differences in producers’ willingness to risk, especially in the finance area. Although a number of variables were statistically significant, farm operator characteristics, characteristics of the farm operation and risk attitudes of the farm operator had little effect on measures of behavior thought to involve risk/return trade-offs. The Myers-Briggs personality types were used in an analysis of marketing behavior that focused on marketing tools other than the spot (cash) market. Although some of the personality types had significant effects, there were often differences between the marketing behavior associated with corn and soybeans.

Suggested Citation

  • Pei Xu & Corinne Alexander & George Patrick & Wesley Musser, 2005. "Effects of Farmers' Risk Attitudes and Personality Types on Production and Marketing Decisions," Working Papers 05-10, Purdue University, College of Agriculture, Department of Agricultural Economics.
  • Handle: RePEc:pae:wpaper:05-10
    as

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    File URL: http://ageconsearch.umn.edu/bitstream/28677/1/sp050010.pdf
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    References listed on IDEAS

    as
    1. Jeffrey D. Vitale & John H. Sanders, 2005. "New markets and technological change for the traditional cereals in semiarid sub-Saharan Africa: the Malian case," Agricultural Economics, International Association of Agricultural Economists, vol. 32(2), pages 111-129, March.
    2. Tahirou Abdoulaye & John H. Sanders, 2005. "Stages and determinants of fertilizer use in semiarid African agriculture: the Niger experience," Agricultural Economics, International Association of Agricultural Economists, vol. 32(2), pages 167-179, March.
    3. Abdoulaye, T. & Lowenberg-DeBoer, J., 2000. "Intensification of Sahelian farming systems: evidence from Niger," Agricultural Systems, Elsevier, vol. 64(2), pages 67-81, May.
    4. Coulibaly, Ousmane & Vitale, Jeffrey D. & Sanders, John H., 1998. "Expected effects of devaluation on cereal production in the Sudanian Region of Mali," Agricultural Systems, Elsevier, vol. 57(4), pages 489-503, August.
    5. Michael T. Weber & John M. Staatz & Eric W. Crawford & Richard H. Bernsten & John S. Holtzman, 1988. "Informing Food Security Decisions in Africa: Empirical Analysis and Policy Dialogue," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 70(5), pages 1044-1052.
    6. Rohrbach, David D., 1989. "The Economics of Smallholder Maize Production in Zimbabwe: Implications for Food Security," Food Security International Development Papers 54060, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    7. Sanders, John H., 1989. "Agricultural research and cereal technology introduction in Burkina Faso and Niger," Agricultural Systems, Elsevier, vol. 30(2), pages 139-154.
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    Cited by:

    1. Williams, John & Malcolm, Bill, 2012. "Farmer decisions about selling wheat and managing wheat price risk in Australia," Australasian Agribusiness Review, University of Melbourne, Melbourne School of Land and Environment, vol. 20.
    2. Yuki Yano & David Blandford, 2009. "Use of Compliance Rewards in Agri-environmental Schemes," Journal of Agricultural Economics, Wiley Blackwell, vol. 60(3), pages 530-545.

    More about this item

    Keywords

    Risk attitudes; risk perceptions; economic behavior; production; marketing; and Myers-Briggs type indicator;

    JEL classification:

    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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