Bargaining Between Retailers and their Suppliers
This paper surveys new research concerning bargaining within supply chains and its implications for buyer power.� The paper explores the implications of the research on supermarket supply chains for primary, secondary and private-label branded goods.� The empirical base in support of the theories is also discussed.� This paper is an initial draft of a chapter for the book "Private Labels, Brands and Competition Policy" (OUP) edited by Ariel Ezrachi and Ulf Bernitz.
|Date of creation:||01 Feb 2008|
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