An Analysis of the One Village One Product (OVOP) Movement Effects on the Performance of Microenterprises: A Case Study in Cantarranas Village, Honduras

The private sector and JICA introduced the One Village, One Product (OVOP) movement in Honduras to promote local economic development through entrepreneurship. Recent studies have yet to explore which of the movement's strategies most effectively affects the performance of participating microenterprises. This case study introduces a new approach by analyzing microenterprise’s resources from a business management perspective. Through a mixed approach, microenterprises evaluated the effects of the OVOP on nine resources driven by the initiative. Semi-structured interviews with ongoing and non-operating businesses further assessed the most and least influential. The results were analyzed through the VRIO framework from the resource-based theory to evaluate the adoption of the initiatives and their impact within each microbusiness. The findings show the predominant role of training in managerial skills through the movement according to the experience of the entrepreneurs. Furthermore, it also shows the lack of ownership of the movement that participants may have when the initiative does not develop from within. The results of the resources most influenced by OVOP shed new light on the study of the movement worldwide, as they may provide alternative ideas to improve entrepreneurial capabilities in developing countries through local movements.