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Nudge Theory: Literature, Effectiveness, Applications, Implications and Recommendations

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  • Parekh, Hetvi

Abstract

Nudge theory is a concept that proposes adaptive designs in order to shape the environment—also known as choice architecture—as a way to influence the behaviour and decision-making of groups or individuals. This leads to an increase in the intended behaviour. This paper reviews the literature on the existing applications of this theory in public settings. Also, throws light on its use in policy-making. It provides the pros and cons of its usage and also attempts to provide appropriate recommendations to increase its effectiveness.

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  • Parekh, Hetvi, 2022. "Nudge Theory: Literature, Effectiveness, Applications, Implications and Recommendations," OSF Preprints f86hv, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:f86hv
    DOI: 10.31219/osf.io/f86hv
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