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An Analysis of e-Commerce Development in Vietnam and Policy Implications for Business after COVID-19


  • , Le Thanh Tung


The paper aims to clarify the development of e-commerce in Vietnam, an emerging economy in Southeast Asia. The survey data for the analysis was carried out by the Vietnam e-Commerce and Digital Economy Agency included 4466 enterprises. The study period is two years, from 2019 to 2020. Employing the thematic analysis approach, the study results reveal that e-commerce has been popularly applied in many business activities. E-commerce has helped businesses stabilize supply chains to cope with strict social distancing measures to fight the epidemic. Besides, a large number of companies confirm that e-commerce is necessary for faster business recovery in the post-COVID-19 pandemic era. The result also confirms that e-commerce continues to play an important role in helping enterprises advance to a new normal status in business in the next years. The study has some contributions when highlighting the critical role of e-commerce not only during the outbreak of the pandemic, but also regarding business recovery in the coming time.

Suggested Citation

  • , Le Thanh Tung, 2022. "An Analysis of e-Commerce Development in Vietnam and Policy Implications for Business after COVID-19," OSF Preprints dvq9j, Center for Open Science.
  • Handle: RePEc:osf:osfxxx:dvq9j
    DOI: 10.31219/

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    References listed on IDEAS

    1. Le Thanh Tung, 2019. "Does Foreign Direct Investment Really Support Private Investment in an Emerging Economy? An Empirical Evidence in Vietnam," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 15(1), pages 7-20.
    2. Chosniel Elikem Ocloo & Hu Xuhua & Selorm Akaba & Junguo Shi & David Kwaku Worwui-Brown, 2020. "The Determinant Factors of Business to Business (B2B) E-Commerce Adoption in Small- and Medium-Sized Manufacturing Enterprises," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 23(3), pages 191-216, July.
    3. Liran Einav & Jonathan Levin & Igor Popov & Neel Sundaresan, 2014. "Growth, Adoption, and Use of Mobile E-Commerce," American Economic Review, American Economic Association, vol. 104(5), pages 489-494, May.
    4. Tolstoy, Daniel & Nordman, Emilia Rovira & Hånell, Sara Melén & Özbek, Nurgül, 2021. "The development of international e-commerce in retail SMEs: An effectuation perspective," Journal of World Business, Elsevier, vol. 56(3).
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