Unlocking VB-SEM: Practical PLS-SEM Tutorial Using JASP for Variance-Based Structural Equation Modeling

This tutorial provides an in-depth exploration of Variance-Based Structural Equation Modeling (VB-SEM) through Partial Least Squares Structural Equation Modeling (PLS-SEM) using the open-source software JASP. Different from commercial tools, it holds intuitive drag-and-drop interface, accessible menus, minimalist outputs, and real-time computation offer a compelling alternative for basic modeling. Hence, we focus on guiding users through the adjustment of a PLS-SEM model, covering reflective and composite measurement models (outer models) and a sophisticated structural model (inner model) using real data. Software windows are illustrated, providing guidance on crucial decision criteria, and an annotated file with analyses is included. The didactic approach addresses challenges faced by novice social scientists in adjusting PLS-SEM models, with supplementary videos proposed for enhanced learning . The primary aim is to position JASP as a free and accessible platform for VB-SEM model adjustments, advocating its adoption within the research community, and showcasing its usability, reproducibility, and acceptability.