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Preferencias por lugar de compra de carne vacuna y atributos de inocuidad

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  • Berges, Miriam
  • Errea, Damián
  • Casellas, Karina

Abstract

Las expectativas de los consumidores por atributos de calidad en los alimentos se han incrementado en las últimas décadas, en concordancia con el incremento en el nivel de ingreso de los países desarrollados y en vías de desarrollo. La provisión de información permite a las empresas señalizar atributos de calidad en los alimentos que comercializan y obtener un precio diferencial. El acceso a esta información permite a los consumidores seleccionar los alimentos con las características de calidad que prefieren. Para investigar la forma en que los consumidores domésticos infieren sobre la calidad, e inocuidad en particular, de los alimentos que se comercializan sin marca, se considera el caso de la carne vacuna. En nuestro país, los consumidores manifiestan preferencia por adquirirla en carnicerías, y en esos puntos de venta, el producto no posee marcas o etiquetas que exhiban información sobre su origen, su composición química. Este trabajo, de carácter exploratorio, tiene por objetivo indagar sobre los atributos del lugar de compra (carnicería), vinculados a la inocuidad, que los consumidores argentinos de carne valoran al momento de decidir la compra. Pese a que la carne se encuentra entre los alimentos que más preocupan a los individuos en relación con exposición a riesgos para la salud, al igual que la etapa de venta al por menor, los atributos que más evalúan y se recuerdan, son atributos de búsqueda con bajo costo de verificación: la percepción general de limpieza y la presencia de una persona que cobre con independencia de quien/ quienes manipulan la mercadería. Otras características que implican evaluar con mayor atención, como el uso de herramientas apropiadas y guantes, coexisten consumidores con especial preocupación al respecto y otros, incapaces de recordar esos "detalles". Este comportamiento permite suponer una alta sensibilidad al nivel de información que cada individuo posee.

Suggested Citation

  • Berges, Miriam & Errea, Damián & Casellas, Karina, 2015. "Preferencias por lugar de compra de carne vacuna y atributos de inocuidad," Nülan. Deposited Documents 2606, Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación.
    • Handle: RePEc:nmp:nuland:2606
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    File URL: https://nulan.mdp.edu.ar/id/eprint/2606/1/berges.etal.2015.pdf
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    References listed on IDEAS

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    1. Ortega, David L. & Wang, H. Holly & Wu, Laping & Olynk, Nicole J., 2011. "Modeling heterogeneity in consumer preferences for select food safety attributes in China," Food Policy, Elsevier, vol. 36(2), pages 318-324, April.
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    1. Berges, M. & Casellas, K. & Echeverria, L. & Urquiza Jozami, G., 2018. "Information, retail channel and consumers WTP for food safety in Argentina," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 275872, International Association of Agricultural Economists.

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