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Internet and voting in the social media era: Evidence from a local broadband policy

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  • Poy, Samuele
  • Schüller, Simone

Abstract

This paper analyzes the causal impact of broadband Internet on electoral outcomes beyond the introduction phase of broadband technology that is, in the social media era based on a local broadband policy. We exploit the staged infrastructure upgrade across rural municipalities in the Province of Trento (Italy), generating exogenous (spatial and temporal) variation in the provision of advanced broadband technology (ADSL2+). Using a difference-in-differences strategy, we find positive effects of ADSL2+ availability on overall electoral turnout at national parliamentary elections. Party vote analysis shows significant shifts across the ideological spectrum. These shifts, however, are likely transitory rather than persistent. Placebo estimates support a causal interpretation. Further evidence shows that the policy caused private broadband take-up at the extensive margin rather than a speed upgrade. We also provide evidence in support of social media use as a major mechanism for turnout effects.

Suggested Citation

  • Poy, Samuele & Schüller, Simone, 2020. "Internet and voting in the social media era: Evidence from a local broadband policy," Munich Reprints in Economics 84757, University of Munich, Department of Economics.
  • Handle: RePEc:lmu:muenar:84757
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    Cited by:

    1. Cantarella, Michele & Fraccaroli, Nicolò & Volpe, Roberto, 2023. "Does fake news affect voting behaviour?," Research Policy, Elsevier, vol. 52(1).
    2. Wu, Donglong & Zhou, Dequn & Zhu, Qingyuan & Wu, Liangpeng, 2024. "An investigation into the role of Residents' cognitive preferences in distributed renewable energy development," Applied Energy, Elsevier, vol. 372(C).
    3. Aziz, Abeer Ibtisam & Bischoff, Ivo, 2025. "Social media campaigning and voter behavior–evidence for the German federal election 2021," European Journal of Political Economy, Elsevier, vol. 88(C).
    4. Wang, Yi & Niu, Geng & Zhou, Yang & Lu, Weijie, 2023. "Broadband internet and stock market participation," International Review of Financial Analysis, Elsevier, vol. 85(C).
    5. Jiaping Zhang & Xiaomei Gong & Zhongkun Zhu & Zhenyu Zhang, 2023. "Trust cost of environmental risk to government: the impact of Internet use," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(6), pages 5363-5392, June.

    More about this item

    JEL classification:

    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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