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Effects of Family, Friends, and Relative Prices on Fruit and Vegetable Consumption by African Americans


  • Zhylyevskyy, Oleksandr
  • Jensen, Helen H.
  • Garasky, Steven
  • Cutrona, Carolyn E.
  • Gibbons, Frederick X.


We investigate the effects of parents, best friends, and relative prices on fruit and vegetable consumption by African American youths using behavioral data from the Family and Community Health Study, and area-specific food prices from the Quarterly Food-at-Home Price Database. We construct a simultaneous equation ordered probit model that accounts for social interactions in fruit and vegetable consumption and specific aspects of the available food intake data. We estimate statistically significant endogenous consumption effects between a youth and a parent. Lower relative prices tend to increase intakes, particularly in the case of vegetables; however, the statistical significance of these effects is marginal. The results suggest the existence of social multipliers in fruit and vegetable consumption in African American families. The presence of these multipliers supports the design of youth-parent based interventions to increase fruit and vegetable intake by African Americans. Additionally, intake also may be increased through relative price reductions.

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  • Zhylyevskyy, Oleksandr & Jensen, Helen H. & Garasky, Steven & Cutrona, Carolyn E. & Gibbons, Frederick X., 2013. "Effects of Family, Friends, and Relative Prices on Fruit and Vegetable Consumption by African Americans," Staff General Research Papers Archive 35560, Iowa State University, Department of Economics.
  • Handle: RePEc:isu:genres:35560

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    References listed on IDEAS

    1. Zhylyevskyy, Oleksandr, 2012. "Efficient Pricing of European-Style Options Under Heston's Stochastic Volatility Model," Staff General Research Papers Archive 34827, Iowa State University, Department of Economics.
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    4. Oleksandr Zhylyevskyy, 2010. "A fast Fourier transform technique for pricing American options under stochastic volatility," Review of Derivatives Research, Springer, vol. 13(1), pages 1-24, April.
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    Cited by:

    1. Mark C. Senia & Helen H. Jensen & Oleksandr Zhylyevskyy, 2017. "Time in eating and food preparation among single adults," Review of Economics of the Household, Springer, vol. 15(2), pages 399-432, June.

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    JEL classification:

    • C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • J15 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Minorities, Races, Indigenous Peoples, and Immigrants; Non-labor Discrimination

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