Market research and complementary advertising under asymmetric information
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References listed on IDEAS
- Moraga-Gonzalez, Jose Luis, 2000. "Quality uncertainty and informative advertising," International Journal of Industrial Organization, Elsevier, vol. 18(4), pages 615-640, May.
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NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2009-05-09 (All new papers)
- NEP-COM-2009-05-09 (Industrial Competition)
- NEP-CTA-2009-05-09 (Contract Theory & Applications)
- NEP-MKT-2009-05-09 (Marketing)
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