Market research and complementary advertising under asymmetric information
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Note: April 2008
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References listed on IDEAS
- Moraga-Gonzalez, Jose Luis, 2000.
"Quality uncertainty and informative advertising,"
International Journal of Industrial Organization, Elsevier, vol. 18(4), pages 615-640, May.
- Moraga González, José Luis, 1997. "Quality uncetainty and informative advertising," UC3M Working papers. Economics 6040, Universidad Carlos III de Madrid. Departamento de EconomÃa.
- José Luis Moraga-González, 1997. "Quality Uncertainty and Informative Advertising," CIE Discussion Papers 1997-19, University of Copenhagen. Department of Economics. Centre for Industrial Economics.
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NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2009-05-09 (Industrial Competition)
- NEP-CTA-2009-05-09 (Contract Theory and Applications)
- NEP-MKT-2009-05-09 (Marketing)
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