Advertising and Newspaper Differentiation: On the Role of Readers’ Advertising Taste
Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers.
|Date of creation:||13 Feb 2007|
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"Press advertising and the ascent of the `Pensée Unique',"
CORE Discussion Papers RP
1512, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
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" Press Advertising and the Political Differentiation of Newspapers,"
Journal of Public Economic Theory,
Association for Public Economic Theory, vol. 4(3), pages 317-334.
- GABSZEWICZ, Jean J. & LAUSSEL, Didier & SONNAC, Nathalie, "undated". "Press advertising and the political differentiation of newspapers," CORE Discussion Papers RP 1561, Université catholique de Louvain, Center for Operations Research and Econometrics (CORE).
- Mark Armstrong, 2005.
"Competition in Two-Sided Markets,"
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