Advertising Media and the Green Environmental Aspect
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References listed on IDEAS
- Pham, Michel Tuan & Johar, Gita Venkataramani, 1997. " Contingent Processes of," Journal of Consumer Research, Oxford University Press, vol. 24(3), pages 249-265, December.
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KeywordsAdvertising Media; Attitudes; Consumers; Marketing Managers; Green Environment; Green Environmental Responsibility Attitude (GERA);
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2012-02-01 (All new papers)
- NEP-ENV-2012-02-01 (Environmental Economics)
- NEP-MKT-2012-02-01 (Marketing)
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