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Report NEP-MKT-2012-02-01
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Rademaker, Claudia A., 2011, "Advertising Media and the Green Environmental Aspect," SSE/EFI Working Paper Series in Business Administration, Stockholm School of Economics, number 2011:8, Dec.
- Rademaker, Claudia A., 2011, "Hinders for Eco-friendly Media Selection," SSE/EFI Working Paper Series in Business Administration, Stockholm School of Economics, number 2011:7, Dec, revised 16 Nov 2011.
- De Smet, Dries & Vanormelingen, Stijn, 2011, "Advertiser Pressure on Newspaper Journalists: A Survey," Working Papers, Hogeschool-Universiteit Brussel, Faculteit Economie en Management, number 2011/37, Dec.
- Taisuke Matsubae & Noriaki Matsushima, 2012, "Does Self-regulation of Advertisement Length Improve Consumer Welfare?," ISER Discussion Paper, Institute of Social and Economic Research, The University of Osaka, number 0829, Jan.
- Maria José Gil-Moltó & Dimitrios Varvarigos, 2011, "Emission Taxes and the Adoption of Cleaner Technologies: The Case of Environmentally Conscious Consumers," Discussion Papers in Economics, Division of Economics, School of Business, University of Leicester, number 11/49, Nov.
- Mersereau, Alexander & Mottis, Nicolas, 2012, "Corporate social responsibility and management control," ESSEC Working Papers, ESSEC Research Center, ESSEC Business School, number WP1114, Jan.
- Shriver, Scott K. & Srinivasan, V. Seenu, 2011, "What If Marketers Put Their Customers ahead of Profits?," Research Papers, Stanford University, Graduate School of Business, number 2091, Dec.