Danone, les mouvements stratégiques d'une multinationale française
This article concerns strategic moves developed by the Danone group since its creation. The proposed analysis shows that the group has considerably evolved, both at the levels of strategic business units and geographic markets. Changes have been conducted according to the strategic objective of profitable growth. In a highly competitive market, Danone has succeeded to become one of the global leaders in the food processing industry.
|Date of creation:||08 Jul 2013|
|Publication status:||Published in 3ème colloque d'Atlas/AFMI (Association Francophone de Management International), Jul 2013, Montréal, Canada. 21 p., 2013|
|Note:||View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00864394|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Jan Johanson & Jan-Erik Vahlne, 2009. "The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(9), pages 1411-1431, December.
- Jan Johanson & Jan-Erik Vahlne, 1977. "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(1), pages 23-32, March.
- Anne Dietrich & Frédérique Pigeyre, 2005. "La gestion des ressources humaines," Post-Print hal-00185211, HAL.
When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00864394. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (CCSD)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.