Danone, les mouvements stratégiques d'une multinationale française
This article concerns strategic moves developed by the Danone group since its creation. The proposed analysis shows that the group has considerably evolved, both at the levels of strategic business units and geographic markets. Changes have been conducted according to the strategic objective of profitable growth. In a highly competitive market, Danone has succeeded to become one of the global leaders in the food processing industry.
|Date of creation:||08 Jul 2013|
|Publication status:||Published in 3ème colloque d'Atlas/AFMI (Association Francophone de Management International), Jul 2013, Montréal, Canada. 21 p., 2013|
|Note:||View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00864394|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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