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Danone, les mouvements stratégiques d'une multinationale française


  • Sylvie Hertrich

    (Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - Ecole de Management de Strasbourg)

  • Michel Kalika

    () (Management & Organisation - DRM - Dauphine Recherches en Management - Université Paris-Dauphine - CNRS - Centre National de la Recherche Scientifique)

  • Ulrike Mayrhofer

    () (Centre de Recherche Magellan - Université Jean Moulin - Lyon III - Institut d'Administration des Entreprises (IAE) - Lyon)


This article concerns strategic moves developed by the Danone group since its creation. The proposed analysis shows that the group has considerably evolved, both at the levels of strategic business units and geographic markets. Changes have been conducted according to the strategic objective of profitable growth. In a highly competitive market, Danone has succeeded to become one of the global leaders in the food processing industry.

Suggested Citation

  • Sylvie Hertrich & Michel Kalika & Ulrike Mayrhofer, 2013. "Danone, les mouvements stratégiques d'une multinationale française," Post-Print halshs-00864394, HAL.
  • Handle: RePEc:hal:journl:halshs-00864394
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    References listed on IDEAS

    1. Jan Johanson & Jan-Erik Vahlne, 2009. "The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(9), pages 1411-1431, December.
    2. Jan Johanson & Jan-Erik Vahlne, 1977. "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(1), pages 23-32, March.
    3. Anne Dietrich & Frédérique Pigeyre, 2005. "La gestion des ressources humaines," Post-Print hal-00185211, HAL.
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    More about this item


    multinational company; strategic move; growth.; croissance; Danone; entreprise multinationale; mouvement stratégique; croissance.;

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