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Danone, les mouvements stratégiques d'une multinationale française

Listed author(s):
  • Sylvie Hertrich

    (Humanis - Humans and Management in Society - EM Strasbourg - Ecole de Management de Strasbourg)

  • Michel Kalika

    ()

    (Management & Organisation - DRM - Dauphine Recherches en Management - Université Paris-Dauphine - CNRS - Centre National de la Recherche Scientifique)

  • Ulrike Mayrhofer

    ()

    (Centre de Recherche Magellan - Université Jean Moulin - Lyon III - Institut d'Administration des Entreprises (IAE) - Lyon)

Registered author(s):

    This article concerns strategic moves developed by the Danone group since its creation. The proposed analysis shows that the group has considerably evolved, both at the levels of strategic business units and geographic markets. Changes have been conducted according to the strategic objective of profitable growth. In a highly competitive market, Danone has succeeded to become one of the global leaders in the food processing industry.

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    File URL: https://halshs.archives-ouvertes.fr/halshs-00864394/document
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    Paper provided by HAL in its series Post-Print with number halshs-00864394.

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    Date of creation: 08 Jul 2013
    Publication status: Published in 3ème colloque d'Atlas/AFMI (Association Francophone de Management International), Jul 2013, Montréal, Canada. 21 p., 2013
    Handle: RePEc:hal:journl:halshs-00864394
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00864394
    Contact details of provider: Web page: https://hal.archives-ouvertes.fr/

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    1. Jan Johanson & Jan-Erik Vahlne, 2009. "The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(9), pages 1411-1431, December.
    2. Jan Johanson & Jan-Erik Vahlne, 1977. "The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 8(1), pages 23-32, March.
    3. Anne Dietrich & Frédérique Pigeyre, 2005. "La gestion des ressources humaines," Post-Print hal-00185211, HAL.
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