Construction d'un Service Web d'Aide à la Décision Geo-Marketing à partir d'Outils OpenSource
This piece of research explains the elaboration of a web service aimed at fostering managers into using advanced géomarketing methodologies. The service is build using open-source software. Three studies demonstrate how well it performs on the technical and methodologiacal side, as well as on its ease of use.
|Date of creation:||28 Nov 2012|
|Publication status:||Published in Colloque Etienne Thil 2012, Nov 2012, Lille, France|
|Note:||View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00784016|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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