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Une approche CCT de l'expérience muséale chez les jeunes adultes: le modèle de Falk

  • Stéphane Debenedetti


    (DRM - Dauphine Recherches en Management - CNRS - Université Paris IX - Paris Dauphine)

  • Alain Debenedetti

    (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - UPEM - Université Paris-Est Marne-la-Vallée)

  • Rémi Mencarelli

    (LEG - Laboratoire d'Economie et de Gestion - CNRS - UB - Université de Bourgogne)

L'objectif de cet article est de proposer un éclairage théorique neuf sur une problématique déjà ancienne : quelles sont les dynamiques de l'expérience muséale ? Nous proposons de porter un nouveau regard sur la question en mobilisant deux cadres théoriques innovants : la CCT et la théorie des motivations identitaires. Ces cadres théoriques nous conduisent à proposer un modèle de type rôles-ressources illustré par des portraits de jeunes adultes franciliens relatant leurs expériences muséales. L'intérêt majeur de ce modèle est sa focalisation sur les motivations identitaires du visiteur, qui permettent de saisir finement son projet de visite ainsi que les ressources muséales mobilisées pour le mener à bien.

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Paper provided by HAL in its series Post-Print with number halshs-00635794.

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Date of creation: 03 Jul 2011
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Handle: RePEc:hal:journl:halshs-00635794
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  1. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. " The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, University of Chicago Press, vol. 9(2), pages 132-40, September.
  2. Holt, Douglas B, 2002. " Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding," Journal of Consumer Research, University of Chicago Press, vol. 29(1), pages 70-90, June.
  3. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, University of Chicago Press, vol. 31(4), pages 868-882, 03.
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