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From territorial attractiveness to the strengthening of talent ecosystems, the role of executive education in innovative territorial dynamics : Case study of Casablanca
[Casablanca : De l’attractivité au renforcement des écosystèmes de talents, rôle de la formation exécutive dans les dynamiques territoriales innovantes]

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  • Iitidal Fettah

    (CERAU - Centre d'Etudes et de Recherche en Aménagement et Urbanisme)

Abstract

This article investigates how executive education contributes to territorial attractiveness, talent retention, and the strengthening of local talent ecosystems in emerging regions, using Casablanca as an empirical case. It seeks to address the under-theorized role of executive education in shaping metropolitan competitiveness in emerging economies. A mixed-methods design was employed, combining a quantitative survey of 450 executive education participants (2022-2025) with 30 semi-structured interviews involving public and private stakeholders. The results demonstrate improvements in managerial capabilities, a mediated positive effect on organizational innovation capacity, increased territorial anchoring through network densification, and enhanced perceptions of metropolitan reputation. Effects are amplified by program duration, international partnerships and organizational support for knowledge application. Executive education operates as a multidimensional territorial asset linking human capital developpement, innovation capacity, talent anchoring, and metropolitan signaling effects. It constitutes a strategic lever for competitiveness and territorial attractiveness in emerging metropolitan contexts facing intensified global talent mobility.

Suggested Citation

  • Iitidal Fettah, 2026. "From territorial attractiveness to the strengthening of talent ecosystems, the role of executive education in innovative territorial dynamics : Case study of Casablanca [Casablanca : De l’attractivité au renforcement des écosystèmes de talents, rô," Post-Print hal-05541546, HAL.
    • Handle: RePEc:hal:journl:hal-05541546
    DOI: 10.5281/zenodo.18860980
    Note: View the original document on HAL open archive server: https://hal.science/hal-05541546v1
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    References listed on IDEAS

    as
    1. Beibei Hu & Yingying Liu & Xiaoxiao Zhang & Xianlei Dong, 2020. "Understanding regional talent attraction and its influencing factors in China: From the perspective of spatiotemporal pattern evolution," PLOS ONE, Public Library of Science, vol. 15(6), pages 1-18, June.
    2. Jinliao He & Yanjiao Song & Xianjin Huang & Jingxia Lin, 2022. "An amenity‐based approach to excellent returning scientists' location choice in China," Papers in Regional Science, Wiley Blackwell, vol. 101(5), pages 1181-1197, October.
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