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Artificial Intelligence as a Driver of Financial Education: Opportunities and Challenges
[L'intelligence artificielle comme levier d'éducation financière : opportunités et limites Artificial Intelligence as a Driver of Financial Education: Opportunities and Challenges]

Author

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  • Aziza Imane El Hachimy

    (Laboratoire d’analyse Economique Et Modélisation (LEAM) - Faculté des Sciences Juridiques Economiques et Sociales - Souissi, Rabat)

  • Said Toufik

    (Laboratoire d’analyse Economique Et Modélisation (LEAM) - Faculté des Sciences Juridiques Economiques et Sociales - Souissi, Rabat)

Abstract

Artificial intelligence (AI) has experienced major advances over recent decades, ushering in a new era of machines capable of learning, self-correcting, and mimicking human behavior. While sometimes seen as a potential source of future conflicts, AI is also perceived as a universal solution. In parallel, financial education has become a key pillar for economic development and financial stability, especially in an increasingly complex and uncertain global environment. The digital era has profoundly transformed organizational practices, particularly in information management and education. In this context, AI offers new opportunities to enhance and personalize financial training, making financial solutions more accessible and inclusive through the use of algorithms and data. This study aims to analyze the impact of AI on financial education. After a literature review covering the key concepts of AI and financial education, we adopted a hypothetico-deductive approach, conducting a quantitative survey with a sample of 384 individuals' representative of the Moroccan population who have pursued higher education (universities, business schools, engineering schools, and vocational training institutions). The study assesses respondents' financial behaviors, their perceptions of AI in financial education, and their ability to integrate these technologies into personal financial management. Preliminary findings suggest that AI has the potential to enhance financial knowledge among young graduates, while also raising concerns related to trust, accessibility, and digital inequality. Finally, the research highlights the main challenges to be addressed for a successful integration of AI in financial education, particularly in terms of awareness, regulation, and the development of digital skills.

Suggested Citation

  • Aziza Imane El Hachimy & Said Toufik, 2025. "Artificial Intelligence as a Driver of Financial Education: Opportunities and Challenges [L'intelligence artificielle comme levier d'éducation financière : opportunités et limites Artificial Intell," Post-Print hal-05311489, HAL.
    • Handle: RePEc:hal:journl:hal-05311489
    DOI: 10.5281/zenodo.17213133
    Note: View the original document on HAL open archive server: https://hal.science/hal-05311489v1
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    References listed on IDEAS

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    1. Annamaria Lusardi & Olivia S Mitchelli, 2007. "Financial Literacy and Retirement Preparedness: Evidence and Implications for Financial Education," Business Economics, Palgrave Macmillan;National Association for Business Economics, vol. 42(1), pages 35-44, January.
    2. Annamaria Lusardi & Olivia Mitchell, 2006. "Financial Literacy and Retirement Preparedness: Evidence and Implications for Financial Education Programs," Working Papers wp144, University of Michigan, Michigan Retirement Research Center.
    3. Annamaria Lusardi & Punam Anand Keller & Adam M. Keller, 2009. "New Ways to Make People Save: A Social Marketing Approach," NBER Working Papers 14715, National Bureau of Economic Research, Inc.
    4. Annamaria Lusardi & Olivia S. Mitchell, 2014. "The Economic Importance of Financial Literacy: Theory and Evidence," Journal of Economic Literature, American Economic Association, vol. 52(1), pages 5-44, March.
    5. Annamaria Lusardi, 2019. "Financial literacy and the need for financial education: evidence and implications," Swiss Journal of Economics and Statistics, Springer;Swiss Society of Economics and Statistics, vol. 155(1), pages 1-8, December.
    6. Lusardi, Annamaria & Mitchell, Olivia S., 2011. "Financial literacy around the world: an overview," Journal of Pension Economics and Finance, Cambridge University Press, vol. 10(4), pages 497-508, October.
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