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Strategic destination branding in Hawaii
[Stratégie de marque de la destination Hawai’i]

Author

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  • Jérémy Lemarié

    (PSMS - Performance, Santé, Métrologie, Société - EA 7507 - URCA - Université de Reims Champagne-Ardenne)

Abstract

No abstract is available for this item.

Suggested Citation

  • Jérémy Lemarié, 2024. "Strategic destination branding in Hawaii [Stratégie de marque de la destination Hawai’i]," Post-Print hal-05009742, HAL.
    • Handle: RePEc:hal:journl:hal-05009742
    Note: View the original document on HAL open archive server: https://hal.science/hal-05009742v1
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    References listed on IDEAS

    as
    1. Kock, Florian & Josiassen, Alexander & Assaf, A. George, 2016. "Advancing destination image: The destination content model," Annals of Tourism Research, Elsevier, vol. 61(C), pages 28-44.
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    More about this item

    Keywords

    Marketing; Brand; Hawai‘i; Hula; Surf;
    All these keywords.

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