IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04705265.html

« L'humain augmenté » : de l'utilisation d'objets connectés au mouvement transhumaniste, exploration des attitudes actuelles

Author

Listed:
  • Pauline Folcher

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School, MRM-MKG - Montpellier Research in Management - Marketing - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, UM - Université de Montpellier, MRM-MPR - Management et Pratiques Responsables - MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Floriane Vaquette

Abstract

Cette communication se propose d'explorer les représentations diverses et ambivalentes dont font part des individus d'aujourd'hui de « l'humain augmenté » par la technologie de demain. Ces innovations autrefois futuristes sont aujourd'hui de plus en plus intégrées à notre quotidien, et les implantations de puces numériques et autres formes d'augmentations humaines fascinent autant qu'elles perturbent. Après être revenus sur les fondements théoriques des concepts d'humain augmenté et de transhumanisme, cet article présente une étude qualitative exploratoire basée sur des entretiens semi-directifs et fait ainsi ressortir des éléments de compréhension des représentations et attitudes envers la promesse et la proposition de valeur transhumaniste.

Suggested Citation

  • Pauline Folcher & Floriane Vaquette, 2024. "« L'humain augmenté » : de l'utilisation d'objets connectés au mouvement transhumaniste, exploration des attitudes actuelles," Post-Print hal-04705265, HAL.
  • Handle: RePEc:hal:journl:hal-04705265
    Note: View the original document on HAL open archive server: https://hal.science/hal-04705265v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04705265v1/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Inès Chouk & Zied Mani, 2016. "Les objets connectés peuvent-ils susciter une résistance de la part des consommateurs? Une étude netnographique," Post-Print hal-02980201, HAL.
    2. Belk, Russell W, 1988. "Possessions and the Extended Self," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 139-168, September.
    3. Caroline Ardelet & Nathalie Veg-Sala & Alain Goudey & Marie Haikel-Elsabeh, 2017. "Entre crainte et désir pour les objets connectés : comprendre l’ambivalence des consommateurs," Post-Print hal-02308369, HAL.
    4. Grewal, Dhruv & Kroschke, Mirja & Mende, Martin & Roggeveen, Anne L. & Scott, Maura L., 2020. "Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 9-25.
    5. Zied Mani & Inès Chouk, 2018. "Consumer resistance to innovation in services: Challenges and barriers in the Internet of Things era," Post-Print hal-03700875, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Martin Mende & Stephanie M. Noble & Thomas Sugar, 2023. "From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing," Journal of the Academy of Marketing Science, Springer, vol. 51(4), pages 757-766, July.
    2. Kim, Juran & Kang, Seungmook & Bae, Joonheui, 2022. "Human likeness and attachment effect on the perceived interactivity of AI speakers," Journal of Business Research, Elsevier, vol. 144(C), pages 797-804.
    3. Shiri Melumad & Michel Tuan Pham & Darren W Dahl & Amna Kirmani & Peter R Darke, 2020. "The Smartphone as a Pacifying Technology [Diagnostic Instruments for Behavioural Addiction: An Overview]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 47(2), pages 237-255.
    4. Leah Warfield Smith & Randall Lee Rose & Alex R. Zablah & Heath McCullough & Mohammad “Mike” Saljoughian, 2023. "Examining post-purchase consumer responses to product automation," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 530-550, May.
    5. Rosenbaum, Mark S. & Ramirez, Germán Contreras & Campbell, Jeffrey & Klaus, Philipp, 2021. "The product is me: Hyper-personalized consumer goods as unconventional luxury," Journal of Business Research, Elsevier, vol. 129(C), pages 446-454.
    6. Huang, Youlin & Qian, Lixian, 2021. "Consumer adoption of electric vehicles in alternative business models," Energy Policy, Elsevier, vol. 155(C).
    7. Smith, Andrew N. & Fischer, Eileen & Yongjian, Chen, 2012. "How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 102-113.
    8. Nguyen, Quynh N.X. & Thai, Nguyen T. & Heffernan, Troy W. & Reynolds, Nina & Zainuddin, Nadia, 2025. "A consumer wisdom-informed conceptualization for understanding prosocial behaviors," Journal of Business Research, Elsevier, vol. 192(C).
    9. Joey F George & Rui Chen & Lingyao Yuan, 2021. "Intent to purchase IoT home security devices: Fear vs privacy," PLOS ONE, Public Library of Science, vol. 16(9), pages 1-14, September.
    10. Freeman Wu & Martin Reimann & Gratiana Pol & C. Whan Park, 2023. "The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort," Journal of the Academy of Marketing Science, Springer, vol. 51(6), pages 1245-1265, November.
    11. Chen, Zengxiang & Huang, Yunhui, 2016. "Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 868-880.
    12. Cherrier, Helene & Türe, Meltem, 2020. "Value dynamics in ordinary object disposal," Journal of Business Research, Elsevier, vol. 116(C), pages 221-228.
    13. Mariek Vanden Abeele & Ralf De Wolf & Rich Ling, 2018. "Mobile Media and Social Space: How Anytime, Anyplace Connectivity Structures Everyday Life," Media and Communication, Cogitatio Press, vol. 6(2), pages 5-14.
    14. Zhang, Tianyu & Dong, Peiwu & Zeng, Yongchao & Ju, Yanbing, 2022. "Analyzing the diffusion of competitive smart wearable devices: An agent-based multi-dimensional relative agreement model," Journal of Business Research, Elsevier, vol. 139(C), pages 90-105.
    15. Zhao, Lin & Givi, Julian & Cui, Annie Peng, 2025. "Recipient-brand value misalignment: How corporate sociopolitical activism reshapes gift giving decisions," Journal of Business Research, Elsevier, vol. 199(C).
    16. Abdelmajid Amine & Audrey Bonnemaizon & Margaret Josion-Portail, 2017. "Tailoring Elderly Patients’ Identities through Healthcare Service Relationships: Toward a Guardian Conception of Vulnerable Publics’ Identities," Post-Print hal-01684147, HAL.
    17. Eva Cerio & Alain Debenedetti, 2019. "From dispossession to objects' reuse: trajectories and practices in the context of clothing," Post-Print hal-02135221, HAL.
    18. Ruvio, Ayalla A. & Shoham, Aviv, 2016. "Consumer arrogance: Scale development and validation," Journal of Business Research, Elsevier, vol. 69(10), pages 3989-3997.
    19. Mikko Kurenlahti & Arto O. Salonen, 2018. "Rethinking Consumerism from the Perspective of Religion," Sustainability, MDPI, vol. 10(7), pages 1-18, July.
    20. Ahmet Türkmen & Muhammed Bilgehan Aytaç, 2025. "The role of overt and covert narcissism in virtual goods purchase motivations and intention," Electronic Commerce Research, Springer, vol. 25(3), pages 1545-1575, June.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04705265. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.