IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04662229.html
   My bibliography  Save this paper

Digital Outreach in Museum Development Strategies

Author

Listed:
  • Jean-Michel Tobelem

    (EIREST - Équipe interdisciplinaire de recherches sur le tourisme - UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Marie Ballarini

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Digital technology has had a profound impact on most contemporary organisations. Museums have also undergone significant transformations, both in terms of strategy definition and the implementation of their actions, particularly in the post-Covid world. This article has a twofold objective: first, to identify best practices in the use of digital technology within museums, whether big or small; second, to suggest practical and concrete ways to implement digital in loyalty, promotion, communications and fundraising policies. The following questions are addressed:How should a digital strategy be integrated into the museum's global strategy?How can social media be used to optimise fundraising campaigns?How important should crowdfunding campaigns be in the broader fundraising policy?How should digital technology be used in subscriber loyalty campaigns through Customer Relationship Management (CRM) techniques?How can a personal relationship be maintained with major donors while using digital resources?What structure is needed to implement these actions within museums?

Suggested Citation

  • Jean-Michel Tobelem & Marie Ballarini, 2024. "Digital Outreach in Museum Development Strategies," Post-Print hal-04662229, HAL.
    • Handle: RePEc:hal:journl:hal-04662229
    DOI: 10.4324/9781003000082-11
    Note: View the original document on HAL open archive server: https://hal.science/hal-04662229v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04662229v1/document
    Download Restriction: no
    File URL: https://libkey.io/10.4324/9781003000082-11?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mollick, Ethan, 2014. "The dynamics of crowdfunding: An exploratory study," Journal of Business Venturing, Elsevier, vol. 29(1), pages 1-16.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ferdinand Thies & Sören Wallbach & Michael Wessel & Markus Besler & Alexander Benlian, 2022. "Initial coin offerings and the cryptocurrency hype - the moderating role of exogenous and endogenous signals," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1691-1705, September.
    2. Douglas Cumming & Lars Hornuf & Moein Karami & Denis Schweizer, 2023. "Disentangling Crowdfunding from Fraudfunding," Journal of Business Ethics, Springer, vol. 182(4), pages 1103-1128, February.
    3. repec:osf:osfxxx:x6vda_v1 is not listed on IDEAS
    4. Hanhan Xue & James Du & Anthony D. Pizzo & Bradley J. Baker & Thomas E. Henry & Grace Yan & Nicholas M. Watanabe, 2024. "The dynamics of esports crowdfunding campaign success: a social exchange perspective," International Entrepreneurship and Management Journal, Springer, vol. 20(2), pages 549-573, June.
    5. Josh Lerner & Ramana Nanda, 2020. "Venture Capital's Role in Financing Innovation: What We Know and How Much We Still Need to Learn," Journal of Economic Perspectives, American Economic Association, vol. 34(3), pages 237-261, Summer.
    6. Jascha-Alexander Koch & Michael Siering, 2019. "The recipe of successful crowdfunding campaigns," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 661-679, December.
    7. Jean-Michel Sahut & Luca Iandoli & Frédéric Teulon, 2021. "The age of digital entrepreneurship," Small Business Economics, Springer, vol. 56(3), pages 1159-1169, February.
    8. Jingjing Zhao & Yongli Li & Yunlong Ding & Chao Liu, 2019. "The value of leading customers in a crowdfunding-based marketing pattern," PLOS ONE, Public Library of Science, vol. 14(4), pages 1-18, April.
    9. Goran Calic & Moren Lévesque & Anton Shevchenko, 2024. "On why women-owned businesses take more time to secure microloans," Small Business Economics, Springer, vol. 63(3), pages 917-938, October.
    10. Wesemann, Henrik & Wincent, Joakim, 2021. "A whole new world: Counterintuitive crowdfunding insights for female founders," Journal of Business Venturing Insights, Elsevier, vol. 15(C).
    11. Chul Kim & P. K. Kannan & Michael Trusov & Andrea Ordanini, 2020. "Modeling Dynamics in Crowdfunding," Marketing Science, INFORMS, vol. 39(2), pages 339-365, March.
    12. Ting Luo & Jing Zhou & Shang Gao, 2025. "Experience mining based on text analytics and case-based reasoning to support crowdfunding design," Electronic Commerce Research, Springer, vol. 25(3), pages 1395-1422, June.
    13. Vazquez, Alexei & Marasinou, Chrysostomos & Kalogridis, Georgios & Ellinas, Christos, 2024. "Activity delay patterns in project networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 637(C).
    14. Noorsidi Aizuddin Mat Noor & Chow Zi Xuan & Sharon Chin Hin Yi & Siti Zaleha Daud & Hairul Nizam Mansor & Farhana Diana Deris & Afizan Mohktar, 2025. "Exploring Real Estate Crowdfunding as an Alternative Financing Option for Property Investment," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(5), pages 2815-2824, May.
    15. Helen Bollaert & Gaël Leboeuf & Armin Schwienbacher, 2020. "The narcissism of crowdfunding entrepreneurs," Small Business Economics, Springer, vol. 55(1), pages 57-76, June.
    16. Semen Son Turan, 2015. "Stakeholders in Equity-Based Crowdfunding: Respective Risks Over the Equity Crowdfunding Lifecycle," Journal of Financial Innovation, IBRIF - Instituto Brasileiro de Inovação Financeira, vol. 1(2), pages 1-6.
    17. Tran Thi Thanh Tu & Dinh Phuong Anh & Tang Thi Ha Thu, 2018. "Exploring Factors Influencing the Success of Crowdfunding Campaigns of Startups in Vietnam," Accounting and Finance Research, Sciedu Press, vol. 7(2), pages 1-19, May.
    18. Appio, Francesco Paolo & Leone, Daniele & Platania, Federico & Schiavone, Francesco, 2020. "Why are rewards not delivered on time in rewards-based crowdfunding campaigns? An empirical exploration," Technological Forecasting and Social Change, Elsevier, vol. 157(C).
    19. repec:igg:jeei00:v:14:y:2024:i:1:p:1-25 is not listed on IDEAS
    20. Tuo Gladys & Yi Feng & Sarpong Solomon & Wang Wenxin, 2020. "The Second Round Resource Acquisition of Entrepreneurial Crowdfunded Ventures: The Relevance of Campaign and Project Implementation Performance Outcomes," Entrepreneurship Research Journal, De Gruyter, vol. 10(3), pages 1-21, July.
    21. Per Davidsson, 2023. "Making contributions: personal reflections from the co-creative evolution of entrepreneurship research," Small Business Economics, Springer, vol. 61(4), pages 1391-1410, December.
    22. Battaglia, Francesca & Regoli, Andrea & Agnese, Paolo, 2022. "Do local innovation systems promote successful equity crowdfunding campaigns? Evidence from Italy," Finance Research Letters, Elsevier, vol. 48(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04662229. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.