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Big Data Analytics Capability and Business Alignment for Organizational Agility : A Fit Perspective

Author

Listed:
  • Chaohong Xie
  • Xianhao Xu
  • Yeming Gong

    (EM - EMLyon Business School)

  • Jie Xiong

Abstract

This paper investigates the impact of big data analytics capability (BDAC) on organizational agility under the moderating effect of BDAC–business alignment and its impact on performance through organizational agility. Data from a matched-pair survey of business, data technology, and financial executives in 161 organizations were used to examine the proposed research model. This paper used partial least squares–structural equation modeling and hierarchical component analysis to examine the data. The results suggest a positive mediation role of organizational agility in the relationship between big data analytics capability and organizational performance, except that the mediation effect of operational adjustment agility on BDAC and market performance is not statistically significant. This study also finds that alignment between the business strategy and the big data analytics strategy enhances the relationship between BDAC and market responsiveness agility. It proposes a new perspective which is to realize the value of BDAC in enhancing agility and performance.

Suggested Citation

  • Chaohong Xie & Xianhao Xu & Yeming Gong & Jie Xiong, 2022. "Big Data Analytics Capability and Business Alignment for Organizational Agility : A Fit Perspective," Post-Print hal-04325618, HAL.
    • Handle: RePEc:hal:journl:hal-04325618
    Note: View the original document on HAL open archive server: https://hal.science/hal-04325618
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    References listed on IDEAS

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    1. Anindita Chakravarty & Rajdeep Grewal & V. Sambamurthy, 2013. "Information Technology Competencies, Organizational Agility, and Firm Performance: Enabling and Facilitating Roles," Information Systems Research, INFORMS, vol. 24(4), pages 976-997, December.
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    More about this item

    Keywords

    Data Science; Big Data Analytics Capability; Fit Perspective; Market Responsiveness Agility;
    All these keywords.

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