IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03497144.html
   My bibliography  Save this paper

Brand heritage as a temporal perception: conceptualisation, measure and consequences

Author

Listed:
  • Fabien Pecot
  • Pierre Valette-Florence
  • Virginie de Barnier

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

Abstract

No abstract is available for this item.

Suggested Citation

  • Fabien Pecot & Pierre Valette-Florence & Virginie de Barnier, 2019. "Brand heritage as a temporal perception: conceptualisation, measure and consequences," Post-Print hal-03497144, HAL.
    • Handle: RePEc:hal:journl:hal-03497144
    DOI: 10.1080/0267257X.2019.1667414
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Volpert, Johanna & Michel, Géraldine, 2022. "Brand resurrections: How past and present narrations impact consumer reactions towards resurrected utilitarian brands," Journal of Business Research, Elsevier, vol. 153(C), pages 479-493.
    2. Pecot, Fabien & Merchant, Altaf, 2022. "Why and when is older better? The role of brand heritage and of the product category in the evaluation of brand longevity," Journal of Business Research, Elsevier, vol. 140(C), pages 533-545.
    3. Anne Rindell & Fernando Pinto Santos, 2021. "What makes a corporate heritage brand authentic for consumers? A semiotic approach," Journal of Brand Management, Palgrave Macmillan, vol. 28(5), pages 545-558, September.
    4. Campo Elias Lopez-Rodriguez & Gerson Jaquin Cristancho-Triana & Jenny Liliana Amaya-Tellez, 2020. "Perception and Desired Brand Personality in Organizations that Internationalize Services: The Case of the Colombian Business Environment," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 581-597.
    5. Olof Brunninge, 2023. "Invented corporate heritage brands," Journal of Brand Management, Palgrave Macmillan, vol. 30(2), pages 157-169, March.
    6. Pedro Mir Bernal & Fabien Pecot & Bradford Hudson & Virginie Barnier, 2023. "Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction," Journal of Brand Management, Palgrave Macmillan, vol. 30(2), pages 144-156, March.
    7. Al-Amad, Amjad H. & Balmer, John M.T., 2023. "Augmented role identity saliency of CSR in corporate heritage organizations," Journal of Business Research, Elsevier, vol. 155(PA).
    8. Mario Burghausen, 2023. "The presence of the omni-temporal: theoretical foundations of (corporate) brand heritage design," Journal of Brand Management, Palgrave Macmillan, vol. 30(2), pages 129-143, March.
    9. Aimé, Isabelle & Berger-Remy, Fabienne & Laporte, Marie-Eve, 2022. "The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆," Journal of Business Research, Elsevier, vol. 145(C), pages 814-827.
    10. Fabien Pecot & Gregory Rose & Altaf Merchant & Sunmee Choi, 2023. "Brand heritage across cultures: U.S.A., France and South Korea," Journal of Brand Management, Palgrave Macmillan, vol. 30(1), pages 49-60, January.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03497144. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.