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Multivariate Logit and Probit models for simultaneous purchases: Presentation, uses, appeal and limitations
[Les modèles Logit et Probit multivariés pour la modélisation des achats simultanés : présentation, utilisation, intérêts et limites]

Author

Listed:
  • Philippe Aurier

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Victor Mejia

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

Abstract

Cet article présente les modèles multivariés Logit (MVL) et Probit (MVP) qui permettent l'analyse des choix multiples (simultanés) effectués lors d'une même session d'achat. Ils permettent de relâcher l'hypothèse contraignante faite dans les modèles multinomial Logit et Probit selon laquelle la maximisation de l'utilité passe par un choix unique et ainsi d'étudier plus en détail la dynamique concurrentielle au sein d'une catégorie (recherche de variété, complémentarité, substituabilité). Nous illustrons l'utilisation du modèle MVL à paramètres aléatoires dans une application à la catégorie du chocolat. Nous soulignons les avantages et les limites de ces modèles et proposons des voies de recherche futures.

Suggested Citation

  • Philippe Aurier & Victor Mejia, 2014. "Multivariate Logit and Probit models for simultaneous purchases: Presentation, uses, appeal and limitations [Les modèles Logit et Probit multivariés pour la modélisation des achats simultanés : pré," Post-Print hal-01976725, HAL.
    • Handle: RePEc:hal:journl:hal-01976725
    DOI: 10.1177/0767370113517346
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    Cited by:

    1. Kilders, Valerie & Caputo, Vincenzina & Liverpool-Tasie, Lenis Saweda O., 2021. "Consumer ethnocentric behavior and food choices in developing countries: The case of Nigeria," Food Policy, Elsevier, vol. 99(C).
    2. Ma, Wanglin & Zheng, Hongyun & Gong, Binlei, 2022. "Rural income growth, ethnic differences, and household cooking fuel choice: Evidence from China," Energy Economics, Elsevier, vol. 107(C).
    3. Caiati, Valeria & Rasouli, Soora & Timmermans, Harry, 2020. "Bundling, pricing schemes and extra features preferences for mobility as a service: Sequential portfolio choice experiment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 131(C), pages 123-148.
    4. Philippe Aurier & Victor D. Mejía, 2021. "The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods," Journal of the Academy of Marketing Science, Springer, vol. 49(6), pages 1244-1266, November.
    5. Harald Hruschka, 2022. "Analyzing joint brand purchases by conditional restricted Boltzmann machines," Review of Managerial Science, Springer, vol. 16(4), pages 1117-1145, May.

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