IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01739699.html
   My bibliography  Save this paper

Positionnement Voulu Et Mise En Scene Du Point De Vente Des Enseignes De Proximite -Etude D'Un Convenience Store Japonais

Author

Listed:
  • Emilie Hoëllard

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

  • Claire Capo

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

Le dynamisme du commerce de proximité dans les pays développés répond aux besoins de consommateurs plus exigeants en termes de praticité de l'achat – convenience - et de professionnalisme des points de vente. Ainsi, de nouveaux concepts de proximité émergent, notamment sur le modèle des « convenience stores » asiatiques et américains. S'appuyant sur deux grilles de lecture, l'une du positionnement voulu par les enseignes de la proximité (Capo et Chanut, 2013), l'autre de la mise en scène des points vente (Hoëllard, 2013), cette recherche propose une analyse de la mise en scène de la proximité dans les points de vente sous le prisme du positionnement voulu de l'enseigne. Est-il possible de mettre en scène la proximité d'un point de vente de type supérette ? En quatre phases de collecte et d'analyse de données, émerge une étude de la mise en scène des points de vente de proximité au Japon, à travers le cas des convenience stores « 7 Eleven » (le premier d'entre eux en CA et en ancienneté), montrant une mise en scène globalement en congruence avec le positionnement voulu.

Suggested Citation

  • Emilie Hoëllard & Claire Capo, 2016. "Positionnement Voulu Et Mise En Scene Du Point De Vente Des Enseignes De Proximite -Etude D'Un Convenience Store Japonais," Post-Print hal-01739699, HAL.
    • Handle: RePEc:hal:journl:hal-01739699
    Note: View the original document on HAL open archive server: https://hal.science/hal-01739699
    as

    Download full text from publisher

    File URL: https://hal.science/hal-01739699/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Philippe Moati & Pierre Volle, 2010. "La montée de la compétence marketing dans la distribution," Working Papers halshs-00755942, HAL.
    2. Frederic Rychen & Jean-Benoit Zimmermann, 2008. "Clusters in the Global Knowledge-based Economy: Knowledge Gatekeepers and Temporary Proximity," Regional Studies, Taylor & Francis Journals, vol. 42(6), pages 767-776.
    3. repec:dau:papers:123456789/10634 is not listed on IDEAS
    4. Marc Filser & Véronique Des Garets & Gilles Paché, 2012. "La distribution. Organisation et stratégie," Post-Print hal-00664498, HAL.
    5. Holbrook, Morris B & Hirschman, Elizabeth C, 1982. "The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(2), pages 132-140, September.
    6. Claire Capo & Odile Chanut, 2012. "Convenience ensued from proximity: a new analysis framework for Japanese distribution system [Quand la proximité crée la convenience : une grille de lecture du système de distribution japonais]," Post-Print hal-01597651, HAL.
    7. Torre, André, 2010. "Jalons pour une analyse dynamique des Proximités," Revue d'économie régionale et urbaine, Editions NecPlus, vol. 2010(03), pages 409-437, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Claire Capo & Odile Chanut, 2012. "Business model and intended positioning of the new proximity retail concept in France: An analysis grid applied to Casino group’s proximity branch [Business model et positionnements voulus des nouv," Post-Print hal-01740637, HAL.
    2. Clarinda Mathews & Jean-Marie Brignier & Laure Ambroise, 2012. "Le duel Marques de Distributeur / Marques de Fabricant face à la contingence de la situation de consommation," Working Papers halshs-00865996, HAL.
    3. Claire Capo & Odile Chanut, 2015. "Supply Chain Organisation for Proximity Distribution: Comparison between French and Japanese Models," Post-Print hal-01767007, HAL.
    4. Claire Capo & Odile Chanut, 2012. "Convenience ensued from proximity: a new analysis framework for Japanese distribution system [Quand la proximité crée la convenience : une grille de lecture du système de distribution japonais]," Post-Print hal-01597651, HAL.
    5. Dominique Feillet & Nabil Absi & Sylvain Housseman & Xavier Libeaut & Federico Rodes & Odile Chanut & Claire Capo & Isabelle Bardin & Emmanuelle Moesch, 2014. "Down Town Purchase Porterage Services [Le portage d'achat en Centre-ville, vers la mise en place d'un service de proximité de centre-ville, Rapport scientifique]," Working Papers hal-01746013, HAL.
    6. Claire Capo & Odile Chanut, 2013. "Lecture des métiers de la vente directe à travers une grille d'analyse de la proximité," Post-Print hal-01742053, HAL.
    7. Laure Ambroise & Jean-Marie Brignier & Clarinda Mathews, 2010. "Les motivations cachées des consommateurs de marques d'enseigne : et si on parlait d'autre chose que du rapport qualité-prix ?," Post-Print halshs-00649521, HAL.
    8. Claire Capo & Odile Chanut, 2013. "Convergence between French and Japanese Convenience Store Business Models," Post-Print hal-01773074, HAL.
    9. Bruno Durand, 2020. "Urban purchasing and city logistics - Logistic innovations [Achats en ville et logistique urbaine Les innovations en logistique urbaine modifient-elles les comportements d'achats ? Distribution et ," Post-Print hal-02970301, HAL.
    10. Virginie Lethiais & François Deltour & Sébastien Le Gall, 2015. "Le rôle des TIC et du territoire dans la capacité d'innovation des PME : une étude empirique," Post-Print hal-01288937, HAL.
    11. Küper, Inken & Edinger-Schons, Laura Marie, 2020. "Is sharing up for sale? Monetary exchanges in the sharing economy," Journal of Business Research, Elsevier, vol. 121(C), pages 223-234.
    12. Siwarit Pongsakornrungsilp & Pimlapas Pongsakornrungsilp & Theeranuch Pusaksrikit & Pimmada Wichasin & Vikas Kumar, 2021. "Co-Creating a Sustainable Regional Brand from Multiple Sub-Brands: The Andaman Tourism Cluster of Thailand," Sustainability, MDPI, vol. 13(16), pages 1-23, August.
    13. Eunae Jung & Hyungun Sung, 2017. "The Influence of the Middle East Respiratory Syndrome Outbreak on Online and Offline Markets for Retail Sales," Sustainability, MDPI, vol. 9(3), pages 1-23, March.
    14. Moriuchi, Emi & Takahashi, Ikuo, 2022. "The role of perceived value, trust and engagement in the C2C online secondary marketplace," Journal of Business Research, Elsevier, vol. 148(C), pages 76-88.
    15. Severin Oesterle & Arne Buchwald & Nils Urbach, 2022. "Investigating the co-creation of IT consulting service value: empirical findings of a matched pair analysis," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 571-597, June.
    16. Paul MUKUCHA & Divaries Cosmas JARAVAZA & Forbes MAKUDZA, 2022. "Towards Gender-Based Market Segmentation: The Differential Influence of Gender on Dining Experiences in the University Cafeteria Industry," Management and Economics Review, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 7(2), pages 182-200, June.
    17. Ju Hyoung Han & Andy S. Choi & Chi-Ok Oh, 2018. "The Effects of Environmental Value Orientations and Experience-Use History on the Conservation Value of a National Park," Sustainability, MDPI, vol. 10(10), pages 1-17, September.
    18. Martin M�ller & Allison Stewart, 2016. "Does Temporary Geographical Proximity Predict Learning? Knowledge Dynamics in the Olympic Games," Regional Studies, Taylor & Francis Journals, vol. 50(3), pages 377-390, March.
    19. Lo, Ada & Qu, Hailin, 2015. "A theoretical model of the impact of a bundle of determinants on tourists’ visiting and shopping intentions: A case of mainland Chinese tourists," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 231-243.
    20. Davis, Lizhu & Hodges, Nancy, 2012. "Consumer shopping value: An investigation of shopping trip value, in-store shopping value and retail format," Journal of Retailing and Consumer Services, Elsevier, vol. 19(2), pages 229-239.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01739699. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.