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Communications publicitaires des cabinets d'audit et d'expertise comptable en France : Une étude exploratoire

Listed author(s):
  • Sana Saidi


    (CRM - Centre de Recherches en Management - CNRS - Institut d'Administration des Entreprises (IAE) - Toulouse - UT1 - Université Toulouse 1 Capitole)

  • Mohamed Sellami


    (OCRE - EDC Paris)

Registered author(s):

    This study determines the advertising communications conducted by audit firms in France. The results of the exploratory study show that audit firms lead advertising communications in politico-institutional (professional authorities, syndical authorities and accounting standards authorities) and sociocultural environments (university, business schools, associations, foundations, cultural institutions, etc.).

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    Paper provided by HAL in its series Post-Print with number hal-00650569.

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    Date of creation: 10 May 2011
    Publication status: Published in Comptabilités, économie et société, May 2011, Montpellier, France., 2011
    Handle: RePEc:hal:journl:hal-00650569
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    1. repec:bla:joares:v:15:y:1977:i:1:p:154-16 is not listed on IDEAS
    2. repec:bla:joares:v:12:y:1974:i:1:p:188-196 is not listed on IDEAS
    3. McEnroe, John E. & Nikolai, Loren A., 1983. "Voting patterns of big eight representatives in setting accounting and auditing standards," Journal of Business Research, Elsevier, vol. 11(1), pages 77-89, March.
    4. Jean-François Casta & Alain Mikol, 1999. "Vingt ans d'audit : de la révision des comptes aux activités multiservices," Comptabilité - Contrôle - Audit, Association francophone de comptabilité, vol. 5(3), pages 107-121.
    5. Ignace De Beedle & Nathalie Gonthier-Besacier & Alain Mikol, 2003. "Le développement des grands cabinets anglo-saxons d'audit en France," Post-Print halshs-00582758, HAL.
    6. Jean-Luc Rossignol & Michèle Saboly, 2010. "La profession comptable libérale française à la recherche de l'unité : tentatives et échecs au 20ème siècle," Post-Print halshs-00465996, HAL.
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    8. Samuel Mercier & Jean-Pascal Gond, 2005. "La théorie des parties prenantes," Working Papers CREGO 1050502, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
    9. I. De Beelde & N. Gonthier-Besacier & A. Mikol, 2006. "The Introduction Of The Anglo-American Audit Firms In France," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/392, Ghent University, Faculty of Economics and Business Administration.
    10. Alain Burlaud & Bernard Colasse, 2010. "Normalisation comptable internationale : le retour du politique ?," Post-Print hal-00481562, HAL.
    11. repec:dau:papers:123456789/4417 is not listed on IDEAS
    12. , The African Development Bank, 2005. "African Development Report 2005: Public Sector Management in Africa," OUP Catalogue, Oxford University Press, number 9780199280841.
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