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Communications publicitaires des cabinets d'audit et d'expertise comptable en France : Une étude exploratoire

  • Sana Saidi

    ()

    (CRM - Centre de Recherches en Management - CNRS - Institut d'Administration des Entreprises (IAE) - Toulouse - UT1 - Université Toulouse 1 Capitole)

  • Mohamed Sellami

    ()

    (OCRE - EDC Paris)

Registered author(s):

    This study determines the advertising communications conducted by audit firms in France. The results of the exploratory study show that audit firms lead advertising communications in politico-institutional (professional authorities, syndical authorities and accounting standards authorities) and sociocultural environments (university, business schools, associations, foundations, cultural institutions, etc.).

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    File URL: https://hal.archives-ouvertes.fr/hal-00650569/document
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    Paper provided by HAL in its series Post-Print with number hal-00650569.

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    Date of creation: 10 May 2011
    Date of revision:
    Publication status: Published in Comptabilités, économie et société, May 2011, Montpellier, France. pp.cd-rom, 2011
    Handle: RePEc:hal:journl:hal-00650569
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00650569
    Contact details of provider: Web page: https://hal.archives-ouvertes.fr/

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    1. Jean-Luc Rossignol & Michèle Saboly, 2010. "La profession comptable libérale française à la recherche de l'unité : tentatives et échecs au 20ème siècle," Post-Print halshs-00465996, HAL.
    2. repec:dau:papers:123456789/8901 is not listed on IDEAS
    3. Alain Burlaud & Bernard Colasse, 2010. "Normalisation comptable internationale : le retour du politique ?," Post-Print hal-00481562, HAL.
    4. McEnroe, John E. & Nikolai, Loren A., 1983. "Voting patterns of big eight representatives in setting accounting and auditing standards," Journal of Business Research, Elsevier, vol. 11(1), pages 77-89, March.
    5. repec:dau:papers:123456789/4417 is not listed on IDEAS
    6. , The African Development Bank, 2005. "African Development Report 2005: Public Sector Management in Africa," OUP Catalogue, Oxford University Press, number 9780199280841, June.
    7. Ignace De Beedle & Nathalie Gonthier-Besacier & Alain Mikol, 2003. "Le développement des grands cabinets anglo-saxons d'audit en France," Post-Print halshs-00582758, HAL.
    8. I. De Beelde & N. Gonthier-Besacier & A. Mikol, 2006. "The Introduction Of The Anglo-American Audit Firms In France," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/392, Ghent University, Faculty of Economics and Business Administration.
    9. Samuel Mercier & Jean-Pascal Gond, 2005. "La théorie des parties prenantes," Working Papers CREGO 1050502, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
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