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Communications publicitaires des cabinets d'audit et d'expertise comptable en France : Une étude exploratoire

Author

Listed:
  • Sana Saidi

    () (CRM - Centre de Recherche en Management - UT1 - Université Toulouse 1 Capitole - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Mohamed Sellami

    () (OCRE - EDC Paris)

Abstract

This study determines the advertising communications conducted by audit firms in France. The results of the exploratory study show that audit firms lead advertising communications in politico-institutional (professional authorities, syndical authorities and accounting standards authorities) and sociocultural environments (university, business schools, associations, foundations, cultural institutions, etc.).

Suggested Citation

  • Sana Saidi & Mohamed Sellami, 2011. "Communications publicitaires des cabinets d'audit et d'expertise comptable en France : Une étude exploratoire," Post-Print hal-00650569, HAL.
  • Handle: RePEc:hal:journl:hal-00650569 Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00650569
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    References listed on IDEAS

    as
    1. Jean-François Casta & Alain Mikol, 1999. "Vingt ans d'audit : de la révision des comptes aux activités multiservices," Comptabilité - Contrôle - Audit, Association francophone de comptabilité, vol. 5(3), pages 107-121.
    2. Alain Burlaud & Bernard Colasse, 2010. "Normalisation comptable internationale : le retour du politique ?," Post-Print hal-00481562, HAL.
    3. , The African Development Bank, 2005. "African Development Report 2005: Public Sector Management in Africa," OUP Catalogue, Oxford University Press, number 9780199280841.
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    6. McEnroe, John E. & Nikolai, Loren A., 1983. "Voting patterns of big eight representatives in setting accounting and auditing standards," Journal of Business Research, Elsevier, vol. 11(1), pages 77-89, March.
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    8. Samuel Mercier & Jean-Pascal Gond, 2005. "La théorie des parties prenantes," Working Papers CREGO 1050502, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
    9. Ignace De Beedle & Nathalie Gonthier-Besacier & Alain Mikol, 2003. "Le développement des grands cabinets anglo-saxons d'audit en France," Post-Print halshs-00582758, HAL.
    10. Jean-Luc Rossignol & Michèle Saboly, 2010. "La profession comptable libérale française à la recherche de l'unité : tentatives et échecs au 20ème siècle," Post-Print halshs-00465996, HAL.
    11. I. De Beelde & N. Gonthier-Besacier & A. Mikol, 2006. "The Introduction Of The Anglo-American Audit Firms In France," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/392, Ghent University, Faculty of Economics and Business Administration.
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