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Communications publicitaires des cabinets d'audit et d'expertise comptable en France : Une étude exploratoire

  • Sana Saidi


    (CRM - Centre de Recherche en Management - IAE de Toulouse - Université Toulouse I Capitole - CNRS : EAC5032)

  • Mohamed Sellami


    (OCRE - EDC Paris)

Registered author(s):

    Cette étude confirme l'existence des communications publicitaires menées par les cabinets d'audit et d'expertise comptable en France. Les résultats de l'étude exploratoire révèlent que les cabinets français mènent ces communications dans les milieux politico-institutionnels (instances professionnelles, instances syndicales et instances de normalisation) et les milieux socioculturels (universités, écoles de commerce, associations, fondations, institutions culturelles, etc.).

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    Paper provided by HAL in its series Post-Print with number hal-00650569.

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    Date of creation: 2011
    Date of revision:
    Publication status: Published - Presented, Comptabilités, économie et société, 2011, Montpellier, France
    Handle: RePEc:hal:journl:hal-00650569
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    1. Jean-Luc Rossignol & Michèle Saboly, 2010. "La profession comptable libérale française à la recherche de l'unité : tentatives et échecs au 20ème siècle," Post-Print halshs-00465996, HAL.
    2. I. De Beelde & N. Gonthier-Besacier & A. Mikol, 2006. "The Introduction Of The Anglo-American Audit Firms In France," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 06/392, Ghent University, Faculty of Economics and Business Administration.
    3. ,, 2005. "African Development Report 2005: Public Sector Management in Africa," OUP Catalogue, Oxford University Press, number 9780199280841, March.
    4. Ignace De Beedle & Nathalie Gonthier-Besacier & Alain Mikol, 2003. "Le développement des grands cabinets anglo-saxons d'audit en France," Post-Print halshs-00582758, HAL.
    5. McEnroe, John E. & Nikolai, Loren A., 1983. "Voting patterns of big eight representatives in setting accounting and auditing standards," Journal of Business Research, Elsevier, vol. 11(1), pages 77-89, March.
    6. Burlaud, Alain & Colasse, Bernard, 2010. "Normalisation comptable internationale : le retour du politique ?," Economics Papers from University Paris Dauphine 123456789/4417, Paris Dauphine University.
    7. Burlaud, Alain & Colasse, Bernard, 2010. "Normalisation comptable internationale : le retour du politique ?," Economics Papers from University Paris Dauphine 123456789/8901, Paris Dauphine University.
    8. Alain Burlaud & Bernard Colasse, 2010. "Normalisation comptable internationale : le retour du politique ?," Post-Print hal-00481562, HAL.
    9. Samuel Mercier & Jean-Pascal Gond, 2005. "La théorie des parties prenantes," Working Papers CREGO 1050502, Université de Bourgogne - CREGO EA7317 Centre de recherches en gestion des organisations.
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