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Les raisons d'être de la franchise dans les transactions de services aux entreprises

Author

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  • Délila Allam

    () (CES - Centre d'économie de la Sorbonne - UP1 - Université Panthéon-Sorbonne - CNRS - Centre National de la Recherche Scientifique)

Abstract

The Reason for the Franchise in Transactions Business Services Abstract - The franchise, as hybrid form of coordination undertake an asymmetric allocation of legal and economic rights between the parties. The franchise is a governance structure that is particularly successful in achieving balance incentive and control. However, business services represent less than 7% of franchise networks in France. We study why the markets for business services could become "new land of conquest" for the franchise.

Suggested Citation

  • Délila Allam, 2008. "Les raisons d'être de la franchise dans les transactions de services aux entreprises," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-00643798, HAL.
  • Handle: RePEc:hal:cesptp:halshs-00643798
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00643798
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    References listed on IDEAS

    as
    1. Blair,Roger D. & Lafontaine,Francine, 2011. "The Economics of Franchising," Cambridge Books, Cambridge University Press, number 9780521775892.
    2. Klein, Benjamin & Crawford, Robert G & Alchian, Armen A, 1978. "Vertical Integration, Appropriable Rents, and the Competitive Contracting Process," Journal of Law and Economics, University of Chicago Press, vol. 21(2), pages 297-326, October.
    3. Williamson, Oliver E, 1983. "Credible Commitments: Using Hostages to Support Exchange," American Economic Review, American Economic Association, vol. 73(4), pages 519-540, September.
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