Les raisons d'être de la franchise dans les transactions de services aux entreprises
The Reason for the Franchise in Transactions Business Services Abstract - The franchise, as hybrid form of coordination undertake an asymmetric allocation of legal and economic rights between the parties. The franchise is a governance structure that is particularly successful in achieving balance incentive and control. However, business services represent less than 7% of franchise networks in France. We study why the markets for business services could become "new land of conquest" for the franchise.
|Date of creation:||15 Jul 2008|
|Publication status:||Published in Management & Avenir, INSEEC/Management Prospective Ed. 2008, pp.137-154|
|Note:||View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00643798|
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- Blair,Roger D. & Lafontaine,Francine, 2011.
"The Economics of Franchising,"
Cambridge University Press, number 9780521775892, Diciembre.
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