IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this paper

Supply Chain Management in the Home Appliance Industry: Evaluating Alternative Strategies

Listed author(s):
  • Ehab A. Yaseen


    (Faculty of Management Technology, The German University in Cairo)

  • Sameh N. Mohamed

    (Faculty of Management Technology, The German University in Cairo)

Registered author(s):

    The increasing dynamics and complexity of today’s supply chains resulted in the need to select from a wide variety of the developed supply chain approaches. In this paper, a business case study is conducted to answer the research question: “How can the agility best fit within the supply chain strategies?” This research contributes to the literature by developing the DESC (differentiated enlightened supply chain) framework that consolidates necessary analysis in order to discover the scope and priorities of the supply chain from multiple perspectives. It is a guideline for the enlightened differentiated supply chain management. Through this, every different supply chain is managed differently to serve for different order winning criteria that are considered from multiple perspectives. It was concluded that in such significant and rapid changes in the requirements of different products and markets, differentiation is the clue to satisfy customer requirements and firms’ competitive position. Different priorities are to be managed differently. Also, the research concluded that postponement strategies are highly recommended for firms in competitive environments with high market dynamics.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    File Function: First version, 2012
    Download Restriction: no

    Paper provided by The German University in Cairo, Faculty of Management Technology in its series Working Papers with number 32.

    in new window

    Length: 13 pages
    Date of creation: Sep 2012
    Handle: RePEc:guc:wpaper:32
    Contact details of provider: Web page:

    More information through EDIRC

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    in new window

    1. Ben Naylor, J. & Naim, Mohamed M & Berry, Danny, 1999. "Leagility: Integrating the lean and agile manufacturing paradigms in the total supply chain," International Journal of Production Economics, Elsevier, vol. 62(1-2), pages 107-118, May.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:guc:wpaper:32. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Lobna Sameer)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.