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Agribusiness Franchising in India: Experience and Potential

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  • Sukhpal Singh

Abstract

This paper locates the rationale for franchising in agribusiness from global literature and from the Indian smallholder agricultural context where other ways of reaching small farmers or linking them with markets have not worked. It then analyses a few cases of failure and success in franchising in agribusiness by corporate agencies and compares and contrasts them for inferring on better management of franchising and its wider applicability in the Indian agribusiness context.

Suggested Citation

  • Sukhpal Singh, 2015. "Agribusiness Franchising in India: Experience and Potential," Working Papers id:6424, eSocialSciences.
    • Handle: RePEc:ess:wpaper:id:6424
    Note: Institutional Papers
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    File URL: http://www.esocialsciences.org/Download/repecDownload.aspx?fname=A201512311102_20.pdf&fcategory=Articles&AId=6424&fref=repec
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    References listed on IDEAS

    as
    1. K. Yerfi Fosu, 1989. "Franchising in the developing economies: An agribusiness case study," Agribusiness, John Wiley & Sons, Ltd., vol. 5(2), pages 95-105.
    2. Dirk W. Rudolph, 1999. "Vertical organization of agribusinesses in transition economies: Hungarian production systems or agricultural franchising?," Agribusiness, John Wiley & Sons, Ltd., vol. 15(1), pages 25-40.
    Full references (including those not matched with items on IDEAS)

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