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The “Netflix effect” revisited: OTT video, media globalization and digital sovereignty in 4 countries

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  • Tambini, Damian

Abstract

This article examines the interplay between the ‘Netflix effect’ of media globalisation and the reassertion of ‘digital sovereignty’ through national competition, content, and industrial policy. Taking a case study approach the study is based on analysis of laws, codes and policy documents along with expert interviews and secondary data. The study finds that whilst OTT video has undermined revenues and audiences for national broadcasters in all the countries studied, there are differences in the nature of the impact and the response. Policymakers are reasserting digital sovereignty using a variety of broadcasting policy tools. All the countries feature policies including protection of domestic producers, consumers and public service media as well as competition law-based interventions. In some countries such as Australia and the UK, public service media protections have been updated. In others, such as Japan and Korea, policy has focused more on promotion of domestic content exports abroad. The article closes with discussion of the wider significance of these developments for media globalisation, soft power and digital sovereignty.

Suggested Citation

  • Tambini, Damian, 2025. "The “Netflix effect” revisited: OTT video, media globalization and digital sovereignty in 4 countries," LSE Research Online Documents on Economics 127739, London School of Economics and Political Science, LSE Library.
    • Handle: RePEc:ehl:lserod:127739
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    References listed on IDEAS

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    1. Carin Holroyd, 2019. "Digital content promotion in Japan and South Korea: Government strategies for an emerging economic sector," Asia and the Pacific Policy Studies, Wiley Blackwell, vol. 6(3), pages 290-307, September.
    2. Ramasoota, Pirongrong & Kitikamdhorn, Abhibhu, 2021. "“The Netflix effect” in Thailand: Industry and regulatory implications," Telecommunications Policy, Elsevier, vol. 45(7).
    3. Luis Aguiar & Joel Waldfogel, 2018. "Netflix: global hegemon or facilitator of frictionless digital trade?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(3), pages 419-445, August.
    4. Lim, Chulmin & Kim, Seongcheol, 2023. "Why do Korean users intend to subscribe to global OTT service through their local IPTV service?," Telecommunications Policy, Elsevier, vol. 47(4).
    5. Min Sung Kim & Seongcheol Kim, 2024. "Policy responses to the rise of global OTT platforms in Korea," Science and Public Policy, Oxford University Press, vol. 51(6), pages 1227-1240.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    JEL classification:

    • R14 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Land Use Patterns
    • J01 - Labor and Demographic Economics - - General - - - Labor Economics: General

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