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Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?

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  • Stock, Ruth
  • Zacharias, Nicolas

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  • Stock, Ruth & Zacharias, Nicolas, 2013. "Two Sides of the Same Coin: How Do Different Dimensions of Product Program Innovativeness Affect Customer Loyalty?," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 61663, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:61663
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/61663/
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    Cited by:

    1. Chen, Yen-Chun & Lin, Ya-Hui & Li, Po-Chien & Chen, Chung-Jen, 2022. "Understanding the interplay between competitor and alliance orientations in product innovativeness: An integrative framework," Technological Forecasting and Social Change, Elsevier, vol. 175(C).
    2. Patrick Spieth & Sabrina Schneider, 2016. "Business model innovativeness: designing a formative measure for business model innovation," Journal of Business Economics, Springer, vol. 86(6), pages 671-696, August.
    3. Mujahid Ghouri, Arsalan & Mani, Venkatesh & Jiao, Zhilun & Venkatesh, V.G. & Shi, Yangyan & Kamble, Sachin S., 2021. "An empirical study of real-time information-receiving using industry 4.0 technologies in downstream operations," Technological Forecasting and Social Change, Elsevier, vol. 165(C).
    4. Amaya Rivas, Adriana & Chen, Yen-Chun & Yang, Ta-Kai, 2020. "Entrepreneurial and alliance orientation alignment in new product development," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
    5. Meng-Hsiu Lee & Chan Wang & Tzu-Jung Wu & Ming-Yu Yen, 2021. "Multilevel Linking Service Innovation, Service Sweethearting, and Brand Association: The Moderating Role of Sustainable Human Resource Management," SAGE Open, , vol. 11(1), pages 21582440209, February.
    6. Lihong Chen & Kexin Qie & Hafeezullah Memon & Hanur Meku Yesuf, 2021. "The Empirical Analysis of Green Innovation for Fashion Brands, Perceived Value and Green Purchase Intention—Mediating and Moderating Effects," Sustainability, MDPI, vol. 13(8), pages 1-17, April.
    7. Jun Deng & Eun-Young Nam, 2022. "Effects of Chinese Firms’ Innovation on New Energy Vehicles Purchases," Sustainability, MDPI, vol. 14(19), pages 1-16, September.
    8. Duan, Yanqing & Cao, Guangming & Edwards, John S., 2020. "Understanding the impact of business analytics on innovation," European Journal of Operational Research, Elsevier, vol. 281(3), pages 673-686.
    9. Kuppelwieser, Volker G. & Klaus, Phil & Manthiou, Aikaterini & Boujena, Othman, 2019. "Consumer responses to planned obsolescence," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 157-165.

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