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The Impact Of Selected Visual Merchandising Techniques On Patronage Intentions In Supermarkets (Study Based On Colombo District)

Author

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  • Ridmi Gajanayake Author_Email: ridmig@gmail.com

    (Ridmi Gajanayake,University of Kelaniya, Sri Lanka)

  • Sashini Gajanayake

    (Staffordshire University,Sri Lanka)

  • H.A.K.N.S. Surangi

    (University of Kelaniya,Sri Lanka)

Abstract

No abstract is available for this item.

Suggested Citation

  • Ridmi Gajanayake Author_Email: ridmig@gmail.com & Sashini Gajanayake & H.A.K.N.S. Surangi, 2011. "The Impact Of Selected Visual Merchandising Techniques On Patronage Intentions In Supermarkets (Study Based On Colombo District)," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-231, Conference Master Resources.
    • Handle: RePEc:cms:2icb11:2011-231
    as

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    File URL: http://www.internationalconference.com.my/proceeding/2ndicber2011_proceeding/231-2nd%20ICBER%202011%20PG%201130-1154%20Visual%20Merchandising%20Techniques.pdf
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    References listed on IDEAS

    as
    1. Summers, Teresa A. & Hebert, Paulette R., 2001. "Shedding some light on store atmospherics: influence of illumination on consumer behavior," Journal of Business Research, Elsevier, vol. 54(2), pages 145-150, November.
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    Cited by:

    1. Hussain, Riaz & Ali, Mazhar, 2015. "Effect of Store Atmosphere on Consumer Purchase Intention," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 7(2), pages 35-43.
    2. Khurram L. Bhatti & Seemab Latif, 2014. "The Impact of Visual Merchandising on Consumer Impulse Buying Behavior," Eurasian Journal of Business and Management, Eurasian Publications, vol. 2(1), pages 24-35.
    3. Nadarajah Sivathaasan & R. A. Chanaka Ushantha & Sivapalan Achchuthan, 2014. "Dimensions of supermarket service quality: A Sri Lankan perspective," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 4(7), pages 381-396, July.

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    More about this item

    Keywords

    Visual merchandising; Patronage intentions; Supermarket; retailing; customers;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

    Statistics

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