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The Impact Of Selected Visual Merchandising Techniques On Patronage Intentions In Supermarkets (Study Based On Colombo District)


  • Ridmi Gajanayake Author_Email:

    (Ridmi Gajanayake,University of Kelaniya, Sri Lanka)

  • Sashini Gajanayake

    (Staffordshire University,Sri Lanka)

  • H.A.K.N.S. Surangi

    (University of Kelaniya,Sri Lanka)


No abstract is available for this item.

Suggested Citation

  • Ridmi Gajanayake Author_Email: & Sashini Gajanayake & H.A.K.N.S. Surangi, 2011. "The Impact Of Selected Visual Merchandising Techniques On Patronage Intentions In Supermarkets (Study Based On Colombo District)," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-231, Conference Master Resources.
  • Handle: RePEc:cms:2icb11:2011-231

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    References listed on IDEAS

    1. Summers, Teresa A. & Hebert, Paulette R., 2001. "Shedding some light on store atmospherics: influence of illumination on consumer behavior," Journal of Business Research, Elsevier, vol. 54(2), pages 145-150, November.
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    Cited by:

    1. Nadarajah Sivathaasan & R. A. Chanaka Ushantha & Sivapalan Achchuthan, 2014. "Dimensions of supermarket service quality: A Sri Lankan perspective," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 4(7), pages 381-396, July.

    More about this item


    Visual merchandising; Patronage intentions; Supermarket; retailing; customers;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General


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