The Impact Of Selected Visual Merchandising Techniques On Patronage Intentions In Supermarkets (Study Based On Colombo District)
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References listed on IDEAS
- Summers, Teresa A. & Hebert, Paulette R., 2001. "Shedding some light on store atmospherics: influence of illumination on consumer behavior," Journal of Business Research, Elsevier, vol. 54(2), pages 145-150, November.
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- Nadarajah Sivathaasan & R. A. Chanaka Ushantha & Sivapalan Achchuthan, 2014. "Dimensions of supermarket service quality: A Sri Lankan perspective," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 4(7), pages 381-396, July.
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KeywordsVisual merchandising; Patronage intentions; Supermarket; retailing; customers;
- M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General
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