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Dynamic Effects Of Peanut Butter Advertising On Peanut Butter Demand

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  • Deodhar, Satish Y.
  • Fletcher, Stanley M.

Abstract

Using error correction approach and nonlinear three-stage-squares, long-run and short-run effects of aggregate brand advertising on the U.S demand for peanut butter are estimated. Results indicate that demand for peanut butter is more responsive to advertising in the long-run. Moreover, demand is responsive to price only in the short-run.

Suggested Citation

  • Deodhar, Satish Y. & Fletcher, Stanley M., 1998. "Dynamic Effects Of Peanut Butter Advertising On Peanut Butter Demand," Faculty Series 16702, University of Georgia, Department of Agricultural and Applied Economics.
    • Handle: RePEc:ags:ugeocr:16702
    DOI: 10.22004/ag.econ.16702
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    References listed on IDEAS

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    1. Durbin, J, 1970. "Testing for Serial Correlation in Least-Squares Regression When Some of the Regressors are Lagged Dependent Variables," Econometrica, Econometric Society, vol. 38(3), pages 410-421, May.
    2. Davidson, Russell & MacKinnon, James G., 1993. "Estimation and Inference in Econometrics," OUP Catalogue, Oxford University Press, number 9780195060119.
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