La Filiera Corta: Una Possibile Strategia Per Migliorare La Competitività Dell’Azienda Agraria
The paper aims to determine the possible competitive advantage of farms which undertake a strategy of short supply chain. In particular, through an analysis of a sample of fruit and vegetable farms, we wanted to know how the business relates to the market and the reasons that induced the entrepreneur to begin a process of short supply chain. The study comes from the need to determine, empirically, the economic benefits arising from the adoption of the short supply chain. In fact, there is a vast literature on the economic benefits produced by the short supply chain such as the demand stability due to customer loyalty and the ability to influence directly the price through the reduction of production costs, especially of transportation and packaging ones (Garfish et al., 2009; Bigi, 2005; Cicatiello, 2008; Graziano, 2008). In addition, the farmer may obtain a higher remuneration of production factors, reappropriating of a portion of the value that usually dissipates in the various steps of the supply chain, and so becoming pricemaker (Saccomandi, 1999). In particular, we focused our analysis determining the net income of the entrepreneur who decided to pursue a strategy of short supply chain comparing with the same parameter in the absence of short supply chain. By empirical analysis emerges that the short supply chain can not be the only mode of sale of farm products, but it absorbs only a part of production that, nevertheless, allows to achieve a greater remuneration of the productive factors conferred by the entrepreneur.
|Date of creation:||2012|
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- Francesco Marangon & Stefania Troiano & Gian Pietro Zaccomer, 2010. "Competitività della vitivinicoltura di qualità: la doc "Collio"," ECONOMIA AGRO-ALIMENTARE, FrancoAngeli Editore, vol. 12(3), pages 87-104.
- Fritz, Melanie & Martino, Gaetano, 2009. "Short Food Supply Networks: Expectations, Experiences, Trust in the Case of Farmers Markets," 2009 International European Forum, February 15-20, 2009, Innsbruck-Igls, Austria 59192, International European Forum on System Dynamics and Innovation in Food Networks.
- Aguglia, Laura & De Santis, Francesco & Salvioni, Cristina, 2009. "Direct Selling: a Marketing Strategy to Shorten Distances between Production and Consumption," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 57657, European Association of Agricultural Economists.
- Carbone, Anna & Gaito, Marco & Senni, Saverio, 2007. "Consumers’ Buying Groups in the Short Food Chains: Alternatives for Trust," 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria 6594, International European Forum on Innovation and System Dynamics in Food Networks.
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