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Diversification of the marketing chains among organic producers


  • Corsi, Alessandro
  • Borsotto, Patrizia
  • Borri, Ilaria
  • Strom, Steinar


Diversification of consumers’ demand and environmental concerns are at the origin of a trend towards short marketing chains and towards direct links between consumers and farmers in developed countries. This paper explores farmers’ motivations for choosing these types of marketing chains and/or the “traditional” ones. To this purpose, a theoretical model of marketing chain choice is developed, and a multivariate probit model of organic farmers’ choice of the marketing chain is estimated from a unique data set of organic farms in an Italian region.

Suggested Citation

  • Corsi, Alessandro & Borsotto, Patrizia & Borri, Ilaria & Strom, Steinar, 2009. "Diversification of the marketing chains among organic producers," 2009 Conference, August 16-22, 2009, Beijing, China 51422, International Association of Agricultural Economists.
  • Handle: RePEc:ags:iaae09:51422

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    References listed on IDEAS

    1. Kako, Toshiyuki & Gemma, Masahiko & Ito, Shoichi, 1997. "Implications of the minimum access rice import on supply and demand balance of rice in Japan," Agricultural Economics, Blackwell, vol. 16(3), pages 193-204, August.
    2. Chad E. Hart & John C. Beghin, 2004. "Rethinking Agricultural Domestic Support under the World Trade Organization," Center for Agricultural and Rural Development (CARD) Publications 04-bp43, Center for Agricultural and Rural Development (CARD) at Iowa State University.
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    Cited by:

    1. Corsi, Alessandro & Novelli, Silvia, 2015. "Relational goods and direct purchase from farmers: estimating the value of the relationship between consumers and producers," 2015 Conference, August 9-14, 2015, Milan, Italy 211550, International Association of Agricultural Economists.
    2. Corsi, Alessandro & Novelli, Silvia & Pettenati, Giacomo, 2014. "Alternative Food Networks in Piedmont: determinants of on-farm and off-farm direct sales by farmers," 2014 Third Congress, June 25-27, 2014, Alghero, Italy 173035, Italian Association of Agricultural and Applied Economics (AIEAA).

    More about this item


    marketing chain; short chain; organic farms; multivariate probit; Agribusiness; Farm Management; Marketing; Production Economics; Q12; D21; C25;

    JEL classification:

    • Q12 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Micro Analysis of Farm Firms, Farm Households, and Farm Input Markets
    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities


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