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Major Factors Influencing the Competitiveness of the California Strawberry Subsector

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  • Phillips, Jon C.
  • Jolley, William

Abstract

With its nearly year-round supply and 83% market share, the California strawberry subsector dominates production and distribution of fresh strawberries in North America. The subsector has achieved its leading position among competitive production regions (e.g., Florida and Oregon) through the development and interaction of several factors. These factors include the following: superior agro-ecological conditions, economies of size, technological innovation, favorable demand conditions, marketing flexibility, and support infrastructure.

Suggested Citation

  • Phillips, Jon C. & Jolley, William, 2004. "Major Factors Influencing the Competitiveness of the California Strawberry Subsector," Research Reports 15605, California State Polytechnic University, Pomona, Center for Food Marketing and Agribusiness Solutions.
    • Handle: RePEc:ags:cscerr:15605
    DOI: 10.22004/ag.econ.15605
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    References listed on IDEAS

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    1. Boughton, Duncan & Crawford, Eric W. & Howard, Julie A. & Oehmke, James F. & Shaffer, James D. & Staatz, John M., 1995. "A Strategic Approach to Agricultural Research Program Planning in Sub-Saharan Africa," Food Security International Development Working Papers 54702, Michigan State University, Department of Agricultural, Food, and Resource Economics.
    2. Wysocki, Allen F. & Thornsbury, Suzanne & Woods, Mollie & Weldon, Richard N. & Tomlinson, Riley, 2004. "Florida And The Fresh Strawberry Industry," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(1), pages 1-2, March.
    3. Hinson, Roger A. & Bruchhaus, Michael N., 2004. "The Louisiana Strawberry: Endangered Species?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 35(1), pages 1-1, March.
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    Industrial Organization;

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