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Public Opinion Of Agbiotech In The Us And Uk: A Content Analysis Approach

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  • Kalaitzandonakes, Nicholas G.
  • Marks, Leonie A.

Abstract

In this paper we use content analysis to show trend in public opinion of agrobiotechnology in the United Kingdom (UK) and the United States (US). We test for the degree of positive and negative content in mass media reporting over the period 1995-1998. Specifically, we test whether there are qualitative and quantitative differences between three national daily newspapers - the Daily Telegraph (UK), USA Today (US), and the Washington Post (US) - based on reporting of agrobiotechnology. Results indicate that content has become more negative in the UK over the time period while reporting the US has not significantly changed. Results indicate that both the BSE and Pusztai crises had an impact on the proportion of negative reporting in the Daily Telegraph.

Suggested Citation

  • Kalaitzandonakes, Nicholas G. & Marks, Leonie A., 1999. "Public Opinion Of Agbiotech In The Us And Uk: A Content Analysis Approach," 1999 Annual meeting, August 8-11, Nashville, TN 21678, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea99:21678
    DOI: 10.22004/ag.econ.21678
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    References listed on IDEAS

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    1. Kalaitzandonakes, Nicholas G. & Maltsbarger, Richard, 1998. "Biotechnology and Identity-Preserved Supply Chains: A Look at the Future of Crop Production and Marketing," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 13(4), pages 1-4.
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    Cited by:

    1. Lobb, Alexandra E., 2004. "A Methodological Review of the Impacts of Risk and Trust on Consumer Behaviour Towards Food Safety," 84th Seminar, February 8-11, 2004, Zeist, The Netherlands 24994, European Association of Agricultural Economists.
    2. Marks, Leonie A. & Kalaitzandonakes, Nicholas G. & Zakharova, Lucy, 2001. "A Content Analysis Of Source-Message Heterogeneity In Mass Media Coverage Of Agrobiotechnology," 2001 Annual meeting, August 5-8, Chicago, IL 20555, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    3. Demont, Matty & Tollens, Eric, 1999. "The Economics Of Agricultural Biotechnology: Historical And Analytical Framework," Working Papers 31845, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.
    4. Love, Leigh Ann & Sterns, James A. & Spreen, Thomas H. & Wysocki, Allen F., 2006. "Changing Patterns Of Orange Juice Consumption In The Southern United States," 2006 Annual Meeting, February 5-8, 2006, Orlando, Florida 35485, Southern Agricultural Economics Association.
    5. Mooney, Sian & Gerard, David, 2000. "Ex Post Liability Versus Ex Ante Bonding As Instruments For Addressing Environmental Impacts Of Genetically Modified Crops," 2000 Annual Meeting, June 29-July 1, 2000, Vancouver, British Columbia 36427, Western Agricultural Economics Association.

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