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From Expectations to Experience: How Quality Reference Points Shape Willingness to Pay

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Listed:
  • Hu, Chenxi
  • Gao, Zhifeng
  • Jing, Yifan
  • Zhao, Xin
  • Sims, Charles A.

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Suggested Citation

  • Hu, Chenxi & Gao, Zhifeng & Jing, Yifan & Zhao, Xin & Sims, Charles A., 2026. "From Expectations to Experience: How Quality Reference Points Shape Willingness to Pay," 2026 Annual Meeting, July 26 - 28, 2026, Kansas City, Missouri 404431, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea26:404431
    DOI: 10.22004/ag.econ.404431
    as

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    References listed on IDEAS

    as
    1. Richard H. Thaler, 2016. "Behavioral Economics: Past, Present, and Future," American Economic Review, American Economic Association, vol. 106(7), pages 1577-1600, July.
    2. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    3. Xiang Bi & Lisa House & Zhifeng Gao & Fred Gmitter, 2012. "Sensory Evaluation and Experimental Auctions: Measuring Willingness to Pay for Specific Sensory Attributes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(2), pages 562-568.
    Full references (including those not matched with items on IDEAS)

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