From Expectations to Experience: How Quality Reference Points Shape Willingness to Pay
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DOI: 10.22004/ag.econ.404431
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References listed on IDEAS
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- Xiang Bi & Lisa House & Zhifeng Gao & Fred Gmitter, 2012. "Sensory Evaluation and Experimental Auctions: Measuring Willingness to Pay for Specific Sensory Attributes," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 94(2), pages 562-568.
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