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Bifocals: Visualizing Interactions between Business Model Design and Ecosystem Innovation

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020

Author

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  • Glassey-Previdoli, Deborah
  • Bonazzi, Riccardo
  • Kuonen, Patrick

Abstract

This article describes an ongoing research project, which is mainly addressed to managers of nursing homes. Recent events have obliged nursing homes to redefine the interactions among stakeholders in their business ecosystem. By combining the existing literature in business ecosystem design and business model design, we propose a method called Bifocals to align the two ecosystem and business perspectives. We claim that our method (1) allows representing in details the niche ecosystem where the firm is located, (2) it offers a more structured way to respond to an ever-evolving ecosystem and (3) it underlines a coherent way to build and test new business model features to restructure the firm, in response to its ecosystem. We illustrate how to use Bifocals by describing how we supported the creation of a new service that adapts to recent evolution in the business ecosystem of nursing homes. In the future, we intend to validate our method by working with a group of nursing homes and health department officers.

Suggested Citation

  • Glassey-Previdoli, Deborah & Bonazzi, Riccardo & Kuonen, Patrick, 2020. "Bifocals: Visualizing Interactions between Business Model Design and Ecosystem Innovation," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 322-332, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    • Handle: RePEc:zbw:entr20:224699
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    References listed on IDEAS

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    1. Walrave, Bob & Talmar, Madis & Podoynitsyna, Ksenia S. & Romme, A. Georges L. & Verbong, Geert P.J., 2018. "A multi-level perspective on innovation ecosystems for path-breaking innovation," Technological Forecasting and Social Change, Elsevier, vol. 136(C), pages 103-113.
    2. Mark A. Phillips & Jagjit Singh Srai, 2018. "Exploring Emerging Ecosystem Boundaries: Defining ‘The Game’," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(08), pages 1-21, December.
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    JEL classification:

    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

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