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Constructing Brands from the Outside? Brand Channels, Cyclical Clusters and Global Circuits

In: Brands and Branding Geographies

Author

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  • Dominic Power
  • Johan Jansson

Abstract

Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context.

Suggested Citation

  • Dominic Power & Johan Jansson, 2011. "Constructing Brands from the Outside? Brand Channels, Cyclical Clusters and Global Circuits," Chapters, in: Andy Pike (ed.), Brands and Branding Geographies, chapter 9, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:13980_9
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    References listed on IDEAS

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    1. Norma Rantisi, 2002. "The Local Innovation System as a Source of 'Variety': Openness and Adaptability in New York City's Garment District," Regional Studies, Taylor & Francis Journals, vol. 36(6), pages 587-602.
    2. Sally Weller, 2007. "Fashion as viscous knowledge: fashion's role in shaping trans-national garment production," Journal of Economic Geography, Oxford University Press, vol. 7(1), pages 39-66, January.
    3. Carlo Pietrobelli & Tatiana Olarte Barrera, 2002. "Enterprise Clusters and Industrial Districts in Colombia's Fashion Sector†," European Planning Studies, Taylor & Francis Journals, vol. 10(5), pages 541-562, July.
    4. Tara Vinodrai, 2006. "Reproducing Toronto’s Design Ecology: Career Paths, Intermediaries, and Local Labor Markets," Economic Geography, Taylor & Francis Journals, vol. 82(3), pages 237-263, July.
    5. Anders Malmberg & Dominic Power, 2005. "(How) Do (Firms in) Clusters Create Knowledge?," Industry and Innovation, Taylor & Francis Journals, vol. 12(4), pages 409-431.
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    Cited by:

    1. Beatriz Plaza & Pilar González-Casimiro & Paz Moral-Zuazo & Courtney Waldron, 2015. "Culture-led city brands as economic engines: theory and empirics," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 54(1), pages 179-196, January.

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