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Zukunftsfähige Unternehmen in einer Postwachstumsgesellschaft. Eine theoretische und empirische Untersuchung

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  • Posse, Dirk

Abstract

Das auf Expansion beruhende sozio-technische Gesellschaftssystem ist nicht zukunftsfähig und bedarf einer grundlegenden Transformation zu einer kleineren Ökonomie mit geringerem Ressourcenverbrauch. Der notwendige Wandel erfordert eine Abkehr von wirtschaftlichem Wachstum als gesellschaftliches Ziel. Dirk Posse analysiert die bisher wenig untersuchte Rolle von Unternehmen in einer Postwachstumsgesellschaft. Seine These ist, dass Unternehmen Handlungsspielräume besitzen, um unternehmerische Wachstumstreiber zu überwinden und um somit als Pioniere des Wandels suffiziente Konsum- und Lebensstile zu fördern. Eine wachstumskritische Betrachtung von Unternehmen baut auf der bisherigen Diskussion um nachhaltige Unternehmen auf und erweitert sie um Fragen bezüglich der Wachstumswirkung eines Unternehmens. Das Ziel ist, einen Orientierungsrahmen für zukunftsfähige Unternehmensstrategien zu entwickeln, die wachstumsunabhängiges Wirtschaften ermöglichen. Die ausführliche theoretische Auseinandersetzung ergänzt eine empirische Untersuchung von Pionierunternehmen im Ernährungssektor anhand einer Fokusgruppendiskussion. Inwiefern zukunftsfähige Unternehmenskonzepte gefunden werden können, hat eine erhebliche Auswirkung auf die Frage, ob die Menschheit es schafft, ihre Konsum- und Lebensstile by design und damit auf einem sozial ausgewogenen Weg (wieder) in Einklang mit den planetarischen Grenzen zu bringen. Dieses Buch versteht sich als Beitrag zu diesem Suchprozess.

Suggested Citation

  • Posse, Dirk, 2015. "Zukunftsfähige Unternehmen in einer Postwachstumsgesellschaft. Eine theoretische und empirische Untersuchung," EconStor Books, ZBW - Leibniz Information Centre for Economics, number 110257, July.
    • Handle: RePEc:zbw:esmono:110257
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    References listed on IDEAS

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    Cited by:

    1. Richters, Oliver & Siemoneit, Andreas, 2019. "Wachstumszwang – eine Übersicht," ZOE Discussion Papers 3, ZOE. institute for future-fit economies, Bonn.
    2. Cyron, Thomas & Zoellick, Jan Cornelius, 2018. "Business Development in Post-Growth Economies: Challenging Assumptions in the Existing Business Growth Literature," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 29(3), pages 206-229.

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    More about this item

    Keywords

    Unternehmen; Nachhaltigkeit; Postwachstum;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • Q30 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Nonrenewable Resources and Conservation - - - General

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