Customer Intelligence
Editor
- Emanuel Bayer(Duale Hochschule Baden-Württemberg Mannheim, Studiengang BWL-Marketing Management)Manuel Marini(Marini Systems GmbH)
Abstract
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-658-48463-7
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Book Chapters
The following chapters of this book are listed in IDEAS- Emanuel Bayer & Manuel Marini, 2025. "Wertschöpfung mit Kundendaten: Das Customer Intelligence Evolution Framework (CIEF)," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 1-14, Springer.
- Manuel Marini & Bernd Skiera, 2025. "Golden Record als Schlüssel zur Customer Intelligence," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 15-30, Springer.
- Manuel Marini & Andreas Gozian, 2025. "Strategic Optimized Data Approach: So gelingt der Aufbau einer ganzheitlichen Customer Data Platform," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 31-48, Springer.
- Meik Führing & Michael Cleven, 2025. "Fokussiertes Kundenportfoliomanagement im Retail Banking mit Customer Lifetime Value (CLV)," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 49-80, Springer.
- Murat Cavus & Praneet Jayaram & Zahid Amadxarif, 2025. "E-Mails, KI und Banking: Implementierung von LLMs zur Optimierung der E-Mail-Prozesse bei der Deutschen Bank," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 81-104, Springer.
- Florian Wimmer & Björn Gerster, 2025. "Die datengetriebene B2B Vertriebsorganisation," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 105-129, Springer.
- Lars G. Volkmann & Manuel Marini & Jonathan Höhn, 2025. "Datenbasiert zum Vertriebserfolg – Customer Intelligence Evolution der ZSH (MLP)," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 131-141, Springer.
- Marcus Bär, 2025. "CRM-Systeme als Schlüssel zur Customer Intelligence: Wert, Einführung und Aufbau in Marketing, Vertrieb und Service," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 143-163, Springer.
- Tim A. Bohlen, 2025. "An der Nichtnutzung sind nicht die Nichtnutzer schuld: Erfolgsfaktoren für den gelebten Software-Einsatz im Vertrieb," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 165-181, Springer.
- Thomas Handorf, 2025. "Attribution in der Customer Journey: Modelle, Tracking-Technologien und datenschutzrechtliche Implikationen für eine effiziente Marketingsteuerung," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 183-208, Springer.
- Cyrill Messerli & Matthias Glauser, 2025. "Customer Intelligence bei Swissmilk: Daten, Insights und Personalisierung im Gattungsmarketing," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 209-241, Springer.
- Christian Doll, 2025. "Von Daten zu Deals. Wie KI und externe Trigger Lead Nurturing präziser und effektiver machen," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 243-265, Springer.
- Philipp Sorg, 2025. "Personalisierung in der Praxis – Berechnung und Ausspielung von relevanten Inhalten," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 267-287, Springer.
- Isabel Skelton, 2025. "Mit Marketing-Automation zu mehr Vertriebserfolg: Kundendaten im Lead-Management erheben und gezielt einsetzen," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 289-312, Springer.
- Jessica Manu, 2025. "Der Schlüssel zu Wettbewerbsvorteilen: Datenbasiertes B2B-Marketing," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 313-339, Springer.
- Patrick Choinowski, 2025. "Vom Silodenken zur Customer Intelligence: Automatisierte Lead-Prozesse und CDP-Integration für hybride Messeerlebnisse," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 341-353, Springer.
- Benjamin Friedrich, 2025. "Von Daten zu Taten: mit Customer Journey Mapping den Kundenwert steigern," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 355-380, Springer.
- Martin Philipp, 2025. "Von Daten zu Dialogen," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 381-411, Springer.
- Holger Weser, 2025. "Sales-2-Lead: Welchen Wert haben Bestandskontakte in der Akquise," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 413-439, Springer.
- Michael Altendorf & Isabell Gollmer, 2025. "Personalisiertes Up- und Cross-Selling mit KI," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 441-470, Springer.
- Jan-Niklas Hurtado & Nicole Kot & Carolyn Ossig, 2025. "Event-Driven Loyalty: Mit Customer Intelligence und Automatisierung zum Erfolg," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 471-493, Springer.
- Jochen Panzer & Dennis Voigt, 2025. "Datengetriebenes Customer Recovery Management," Springer Books, in: Emanuel Bayer & Manuel Marini (ed.), Customer Intelligence, chapter 0, pages 495-526, Springer.
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