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The Silver Market Phenomenon
Editor
Listed:
- Florian Kohlbacher(German Institute for Japanese Studies (DIJ))Cornelius Herstatt(TU Hamburg-Harburg)
Abstract
No abstract is available for this item.
Individual chapters are listed in the "Chapters" tab
Suggested Citation
DOI: 10.1007/978-3-540-75331-5
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Book Chapters
The following chapters of this book are listed in IDEAS- T. Fent & B. Mahlberg & A. Prskawetz, 2008. "Demographic Change and Economic Growth," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 1, pages 3-16, Springer.
- G. Vogt, 2008. "Talking Politics: Demographic Variables and Policy Measures in Japan," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 2, pages 17-29, Springer.
- N. Yashiro, 2008. "The Silver Markets in Japan Through Regulatory Reform," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 3, pages 31-39, Springer.
- N. Malanowski, 2008. "Matching Demand and Supply: Future Technologies for Active Ageing in Europe," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 4, pages 41-53, Springer.
- M. Silverstein & A. Abramson, 2008. "How Baby-Boomers in the United States Anticipate Their Aging Future: Implications for the Silver Market," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 5, pages 55-69, Springer.
- C. Usui, 2008. "Japan’s Demographic Changes, Social Implications, and Business Opportunities," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 6, pages 71-82, Springer.
- P. Helminen, 2008. "Disabled Persons as Lead Users for Silver Market Customers," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 7, pages 85-102, Springer.
- K. Schmidt-Ruhland & M. Knigge, 2008. "Integration of the Elderly in the Design Process," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 8, pages 103-124, Springer.
- O. Gassmann & G. Reepmeyer, 2008. "Universal Design – Innovations for All Ages," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 9, pages 125-140, Springer.
- J. J. Pirkl, 2008. "Transgenerational Design: A Heart Transplant for Housing," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 10, pages 141-155, Springer.
- P. Reinmoeller, 2008. "Service Innovation: Towards Designing New Business Models for Aging Societies," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 11, pages 157-169, Springer.
- G. Arnold & S. Krancioch, 2008. "Current Strategies in the Retail Industry for Best-Agers," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 12, pages 173-183, Springer.
- S. Lippert, 2008. "Silver Pricing: Satisfying Needs is Not Enough Balancing Value Delivery and Value Extraction is Key," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 13, pages 185-199, Springer.
- T. Yamashita & T. Nakamura, 2008. "Macro-Structural Bases of Consumption in an Aging Low Birth-Rate Society," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 14, pages 201-224, Springer.
- N. Enomoto, 2008. "Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store Shinjuku," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 15, pages 225-241, Springer.
- S. Tempest & C. Barnatt & C. Coupland, 2008. "Grey Power: Older Workers as Older Customers," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 16, pages 243-255, Springer.
- S. Pettigrew, 2008. "Older Consumers’ Customer Service Preferences," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 17, pages 257-268, Springer.
- M. Prieler, 2008. "Silver Advertising: Elderly People in Japanese TV Ads," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 18, pages 269-277, Springer.
- C. Nyren, 2008. "Advertising Agencies: The Most Calcified Part of the Process," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 19, pages 279-291, Springer.
- D. Stroud, 2008. "The Importance of Web 2.0 to the 50-Plus," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 20, pages 293-305, Springer.
- H. Murata, 2008. "The Business of Aging: Ten Successful Strategies for a Diverse Market," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 21, pages 309-324, Springer.
- P. Enste & G. Naegele & V. Leve, 2008. "The Discovery and Development of the Silver Market in Germany," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 22, pages 325-339, Springer.
- S. P. Antony & P. C. Purwar & N. Kinra & J. Moorthy, 2008. "India: Emerging Opportunities in a Market in Transition," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 23, pages 341-352, Springer.
- P. Mertens & S. Russell & I. Steinke, 2008. "Silver Markets and Business Customers: Opportunities for Industrial Markets?," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 24, pages 353-370, Springer.
- K. Mitobe, 2008. "Business Chances in Personal Transportation: Traffic Safety for Older Adults," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 25, pages 371-380, Springer.
- J. Meyer, 2008. "In-Vehicle Telematic Systems and the Older Driver," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 26, pages 381-390, Springer.
- E. Osono, 2008. "Taking Advantage of Adversarial Demographic Changes to Innovate Your Own Business," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 27, pages 391-413, Springer.
- K. A. Grossberg, 2008. "The Golden Opportunity of Silver Marketing: The Case of Housing and Financial Services," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 28, pages 415-426, Springer.
- N. Kishida, 2008. "Medical System Reforms and Medical Information Systems in Japan," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 29, pages 427-441, Springer.
- M. Miller, 2008. "The End of Mass Media: Aging and the US Newspaper Industry," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 30, pages 443-451, Springer.
- J. Tomita, 2008. "Material Innovation in the Japanese Silver Market," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 31, pages 453-468, Springer.
- H. Melkas, 2008. "Potholes in the Road to Efficient Gerontechnology Use in Elderly Care Work," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 32, pages 469-480, Springer.
- D. Schwarz & J. Lentzy & C. Hipp, 2008. "Senior Educational Programs for Compensating Future Student Decline in German Universities," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 33, pages 481-493, Springer.
- C. Herstatt & F. Kohlbacher, 2008. "Lessons Learned and the Challenges and Opportunities Ahead," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, pages 495-497, Springer.
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