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The End of Mass Media: Aging and the US Newspaper Industry

In: The Silver Market Phenomenon

Author

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  • M. Miller

    (50+Digital LLC)

Abstract

The Baby Boom generation – the largest in US history – grew up with mass media and is by far the largest constituency for newspapers, television, and magazines. But, as audiences age and fragment, the economic foundation of these traditional media are challenged. The pain is especially sharp in the newspaper industry, giving rise to worries about the future of American journalism.

Suggested Citation

  • M. Miller, 2008. "The End of Mass Media: Aging and the US Newspaper Industry," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 30, pages 443-451, Springer.
  • Handle: RePEc:spr:sprchp:978-3-540-75331-5_30
    DOI: 10.1007/978-3-540-75331-5_30
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    Cited by:

    1. Nadine Lindstädt & Oliver Budzinski, 2011. "Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?," Working Papers 113/11, University of Southern Denmark, Department of Sociology, Environmental and Business Economics.

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