IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-540-75331-5_15.html
   My bibliography  Save this book chapter

Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store Shinjuku

In: The Silver Market Phenomenon

Author

Listed:
  • N. Enomoto

    (Tokyo University of Science)

Abstract

Japan has been the most aged society in the world since the early 1990s. Retailers in Japan now face various changes in the business environment, including demographic change, economic globalization, development of information technology, and changes in consumer’s values and behavior. The consumer values and behavior in Japan reflect a characteristic transition in the retail sector, in which department stores have been a major force. The Keio Department Store in Shinjuku has been gearing its business toward seniors since the mid-1990s. The purpose of this chapter is to examine how an organization adapts to a changing business environment by exploring Keio Department Store Shinjuku as a case of a senior-focused retailer, extracting factors that are important in tailoring business practices.

Suggested Citation

  • N. Enomoto, 2008. "Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store Shinjuku," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 15, pages 225-241, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-75331-5_15
    DOI: 10.1007/978-3-540-75331-5_15
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-540-75331-5_15. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.