IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-540-75331-5_23.html
   My bibliography  Save this book chapter

India: Emerging Opportunities in a Market in Transition

In: The Silver Market Phenomenon

Author

Listed:
  • S. P. Antony

    (Indian Institute for Management)

  • P. C. Purwar

    (Indian Institute for Management)

  • N. Kinra

    (Indian Institute for Management)

  • J. Moorthy

    (Pearl School of Business)

Abstract

India is in the middle of its demographic transition. The 60+ age group is projected to treble by 2050 while the 0–14 group remains stagnant. India’s population structure and distribution would then closely resemble that of nations like Russia and the UK, as seen now. Their high aging index indicates that the 60+ age group is larger than the 0–14 group. Such changes in the size, structure, and distribution of the population will have implications for public policy as well as business. The Government has launched a slew of initiatives to meet this challenge. On the business front, many products and services have been launched that specifically target the elderly. However, there are many other products and services used by all age groups. These may have to be repositioned if the motivations of the different age groups are not similar. Both from the angle of public policy and business, decision makers in India should closely examine the experience of nations with a high aging index and respond to the challenges of demographic transition. In the developed countries, the dominant factor in the next society will be something to which most people are only just beginning to pay attention: the rapid growth in the older population and the rapid shrinking of the younger generation [10].

Suggested Citation

  • S. P. Antony & P. C. Purwar & N. Kinra & J. Moorthy, 2008. "India: Emerging Opportunities in a Market in Transition," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 23, pages 341-352, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-75331-5_23
    DOI: 10.1007/978-3-540-75331-5_23
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-540-75331-5_23. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.