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Matching Demand and Supply: Future Technologies for Active Ageing in Europe

In: The Silver Market Phenomenon

Author

Listed:
  • N. Malanowski

    (VDI Technology Center)

Abstract

There are several paradigms concerning the general aim of extending the average human life expectancy without extending suffering. The most challenging one is “active ageing”, put forward by the World Health Organization. Active ageing in this context refers to a continuous participation in social, economic, cultural, spiritual and civic affairs, not just the ability to be physically active or part of the labour force. Active ageing views elderly people as active participants in an ageintegrated society. An interesting way to advance policy concepts to match supply and demand can be derived from focusing on promising fields of application for future technologies that generate age-based innovations. This contribution to the book argues that future technologies for active ageing provide a new and promising policy concept to tackle the challenges of ageing societies, to transform them into opportunities and to use as many as possible of the opportunities presented by ageing societies by matching demand and supply.

Suggested Citation

  • N. Malanowski, 2008. "Matching Demand and Supply: Future Technologies for Active Ageing in Europe," Springer Books, in: Florian Kohlbacher & Cornelius Herstatt (ed.), The Silver Market Phenomenon, chapter 4, pages 41-53, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-75331-5_4
    DOI: 10.1007/978-3-540-75331-5_4
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