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Wie man Hypes antizipiert und für sich nutzen kann - Die Additive Fertigung bei KSB

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  • Stieler, Maximilian
  • Munk, Alexander

Abstract

Der Pumpen- und Armaturenhersteller KSB SE & Co. KGaA (KSB) hat durch seine frühzeitigen Aktivitäten im Bereich der Technologiebewertung den Hype um den "3D-Druck" antizipiert, diesen regelmässig bewertet und letztendlich vorhandene Ressourcen im Unternehmen genutzt, um daraus einen Wettbewerbsvorteil auf dem Gebiet der Additiven Fertigung von Metallen zu schaffen.

Suggested Citation

  • Stieler, Maximilian & Munk, Alexander, 2020. "Wie man Hypes antizipiert und für sich nutzen kann - Die Additive Fertigung bei KSB," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 37(6), pages 46-53.
    • Handle: RePEc:zbw:hsgmrs:276118
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    References listed on IDEAS

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    1. Jun, Seung-Pyo & Yeom, Jaeho & Son, Jong-Ku, 2014. "A study of the method using search traffic to analyze new technology adoption," Technological Forecasting and Social Change, Elsevier, vol. 81(C), pages 82-95.
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