IDEAS home Printed from https://ideas.repec.org/a/zbw/fubjbm/66007.html

An introduction to the viable systems approach and its contribution to marketing

Author

Listed:
  • Barile, Sergio
  • Pels, Jaqueline
  • Polese, Francesco
  • Saviano, Marialuisa

Abstract

Organizations are increasingly challenged by dynamism and turbulence that determine conditions of complexity in decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing and to justify why adopting a systems approach is adequate at both theoretical and practical level. Specifically, the purpose of this paper is to explain why a systems approach is needed to understand business and market dynamics, and why the VSA may represent a good integrator of management and marketing theories and practices. The paper begins with a brief review of systems theories that have been proposed in the general context of management and marketing. It proceeds by illustrating the fundamental principles and concepts of the VSA and its contribution to marketing. The paper closes by discussing future research avenues and suggesting implications for researchers and practitioners.

Suggested Citation

  • Barile, Sergio & Pels, Jaqueline & Polese, Francesco & Saviano, Marialuisa, 2012. "An introduction to the viable systems approach and its contribution to marketing," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 5(2), pages 54-78.
    • Handle: RePEc:zbw:fubjbm:66007
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/66007/1/727048856.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. John H. Miller & Scott E. Page, 2007. "Social Science in Between, from Complex Adaptive Systems: An Introduction to Computational Models of Social Life," Introductory Chapters, in: Complex Adaptive Systems: An Introduction to Computational Models of Social Life, Princeton University Press.
    2. Arash Golnam & Gil Regev & Alain Wegmann, 2011. "A Modeling Framework for Analyzing the Viability of Service Systems," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global Scientific Publishing, vol. 2(3), pages 51-64, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Citera, Emanuele & Sau, Lino, 2019. "Complexity, Conventions and Instability: the role of monetary policy," Department of Economics and Statistics Cognetti de Martiis. Working Papers 201924, University of Turin.
    2. Theodosio, Bruno Miller & Weber, Jan, 2023. "Back to the classics: R-evolution towards statistical equilibria," ifso working paper series 28, University of Duisburg-Essen, Institute for Socioeconomics (ifso).
    3. Jeffery S. McMullen & Dimo Dimov, 2013. "Time and the Entrepreneurial Journey: The Problems and Promise of Studying Entrepreneurship as a Process," Journal of Management Studies, Wiley Blackwell, vol. 50(8), pages 1481-1512, December.
    4. Luca PIOVANO & David GARRIDO & Ricardo SILVA & Iris GALLOSO, 2014. "What (Smart) Data Visualizations Can Offer to Smart City Science," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(96), pages 89-112, 4th quart.
    5. LeBaron Blake & Winker Peter, 2008. "Introduction to the Special Issue on Agent-Based Models for Economic Policy Advice," Journal of Economics and Statistics (Jahrbuecher fuer Nationaloekonomie und Statistik), De Gruyter, vol. 228(2-3), pages 141-148, April.
    6. Bell, William Paul, 2008. "Adaptive Interactive Profit Expectations and Small World Networks," MPRA Paper 37924, University Library of Munich, Germany.
    7. Situngkir, Hokky, 2015. "Indonesia embraces the Data Science," MPRA Paper 66048, University Library of Munich, Germany.
    8. Gräbner, Claudius, 2016. "From realism to instrumentalism - and back? Methodological implications of changes in the epistemology of economics," MPRA Paper 71933, University Library of Munich, Germany.
    9. Niceto S. Poblador, 2011. "The Strategy Dilemma : Why Big Business Moves Seldom Pan Out as Planned," UP School of Economics Discussion Papers 201105, University of the Philippines School of Economics.
    10. Flaminio Squazzoni, 2010. "The impact of agent-based models in the social sciences after 15 years of incursions," History of Economic Ideas, Fabrizio Serra Editore, Pisa - Roma, vol. 18(2), pages 197-234.
    11. repec:mpr:mprres:6558 is not listed on IDEAS
    12. Andreu, Rafael & Riverola, Josep & Rosanas, Josep M. & de Santiago, Rafael, 2012. "Capability building and learning: An emergent behavior approach," IESE Research Papers D/952, IESE Business School.
    13. Fuat Oğuz, 2020. "Hayekian complexity and the role of regulation in electricity markets," Economic Affairs, Wiley Blackwell, vol. 40(3), pages 406-418, October.
    14. Mykola Odrekhivskyi & Orysya Pshyk-Kovalska & Volodymyr Zhezhukha & Iryna Ivanochko, 2022. "Intelligent Management of Enterprise Business Processes," Mathematics, MDPI, vol. 11(1), pages 1-15, December.
    15. Junghun Yang & Woorim Ko & Youngtae Cho, 2024. "Modeling the United Oscillation and Wave of economic policy and urban planning employing spatial population dynamics," PLOS ONE, Public Library of Science, vol. 19(7), pages 1-36, July.
    16. Salter, Alexander William & Tarko, Vlad, 2017. "Polycentric banking and macroeconomic stability," Business and Politics, Cambridge University Press, vol. 19(2), pages 365-395, June.
    17. Saggau, Volker, 2012. "Viele Köche Verderben Den Brei – Agentenbasierte Simulationen Zum Föderalismusdurcheinander Während Der Ehec-Krise," 52nd Annual Conference, Stuttgart, Germany, September 26-28, 2012 133052, German Association of Agricultural Economists (GEWISOLA).
    18. Chandra, Yanto & Wilkinson, Ian F., 2017. "Firm internationalization from a network-centric complex-systems perspective," Journal of World Business, Elsevier, vol. 52(5), pages 691-701.
    19. Jenkinson, N. & Leonova, I. S., 2013. "The importance of data quality for effective financial stability policies – Legal entity identifier: a first step towards necessary financial data reforms," Financial Stability Review, Banque de France, issue 17, pages 101-110, April.
    20. Amini, Mehdi & Wakolbinger, Tina & Racer, Michael & Nejad, Mohammad G., 2012. "Alternative supply chain production–sales policies for new product diffusion: An agent-based modeling and simulation approach," European Journal of Operational Research, Elsevier, vol. 216(2), pages 301-311.
    21. Elsner, Wolfram, 2015. "Policy Implications of Economic Complexity and Complexity Economics," MPRA Paper 63252, University Library of Munich, Germany.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:fubjbm:66007. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: http://jbm-online.net/index.php/jbm/index .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.